Seo When search performance improves but pipeline doesn’t Many search teams are seeing better rankings, more visibility, increased traffic, and more leads. Yet feedback on pipeline, revenue, and sales outcomes isn’t showing the same positive results. When SEO KPIs are green…
Seo How to find great writers (and other content marketing struggles) Marketers are spoiled for choice when it comes to great sources of content. We now have more tools (hello, ChatGPT!) and job boards than ever, making it even easier to find writers and…
Seo Why AI makes agency-client relationships matter more than ever Working as an office manager in my early 20s, I read Dale Carnegie’s “How to Win Friends and Influence People.” Many of its principles still hold true today, and they guided me through…
Seo AI local visibility is up to 30x harder than ranking in Google: Report Most brands performing well in traditional local search fail to appear in results from ChatGPT, Gemini, and Perplexity, according to SOCi’s newly released 2026 local visibility index. Also of note: business profile information…
Seo Meta tests paid subscriptions Meta tests paid subscriptions across Instagram, Facebook and WhatsApp to unlock premium features and AI across its apps. What is happening. Meta is testing new subscriptions that unlock exclusive features across Instagram, Facebook…
Seo AI recommendation lists repeat less than 1% of the time: Study When ChatGPT, Claude, or Google’s AI get asked for brand or product recommendations, they almost never return the same list twice — and almost never in the same order. That’s the big finding…
Seo What 6 SEO leaders predict for 2026 The search landscape, today’s buyer journey, and the roadmap to digital success aren’t just shifting. They’re being structurally reimagined. To make sense of this shift, I spoke with six of the SEO industry’s…
Seo Google adds one-click ad previews to PMax Google rolled out a small but practical update to Performance Max that makes reviewing creatives faster and less clunky. What’s new. Advertisers can now click directly on images or videos inside the Asset…
Seo Google searches per U.S. user fell nearly 20% YoY: Report U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s losing repeat searches. Why we care. Google…
Seo How to optimize video for AI-powered search Video is one of the most complex, information-dense marketing assets. For human audiences, it delivers emotional nuance and context far more effectively than the written word. For AI models, it provides a high-density…
