Essential method for guaranteeing growth and sustainability on social networks, the Social Media editorial calendar is developed several months in advance. Its advantage? Help you optimize your strategy and content production according to the publication frequency, thanks to a real reflection beforehand. By designing your editorial social networks planning in advance, you will gain in time and efficiency.
But then how to create a social networks editorial calendar in 2025? Here are the 7 key steps to follow!
1. Audit your social networks
Before creating your Social Media calendar, the first step is to list the social networks on which your brand is active and to assess their effectiveness.
Three elements must be taken into account during this audit:
Your audience
If your target audience is more active on a platform than on another, it is on it that you must concentrate your efforts. So be sure to strengthen your presence by publishing more on it, while respecting a certain frequency.
The growth of your profiles
If you see significant growth on a particular social network, examine your reporting To identify the reasons. First, check the type of content published. Perhaps your audience is more receptive to a particular format (carousel, story, animation or photo) or a specific news (promo code, brand behind the scenes, advice list, etc.). This will allow you to adapt the formats of your future content, consistent with the expectations of your audience.
Also analyze paid campaigns. Maybe a specific campaign stimulated your growth?
Traffic and commitment
Is there a social network that seems to attract your audience more and generate more traffic to your website? It is essential that your Social Media strategy includes a “conversion” component.
However, conversions are possible only if you attract your subscribers to your Landing pages Or Product sheets.
Knowing the social networks on which to communicate in priority will allow you to choose the formats to favor in your content calendar.
2. Determine the social platforms to use
After auditing your performance, identify without further delay the social networks on which you will continue to communicate.
For each platform, analyze the profile and demographic data of active users to find out if each audience corresponds to your target.
However, do not neglect growing platforms, such as Snapchat, Tiktok or Triller. Analyze the profile and demographic data of users of these social networks to find out if you have to get into these emerging channels.
Read too :: How to create your marketing plan for the year?
3. Media social calendar: Define the types of posts to be created
Then determine what types of content you must post on each social network. You have the choice between 4 formats:
- Images : unique or carousel images.
- Videos : Live or uploaded content.
- Texts : a simple catchy text to engage your audience.
- Links : In particular to your website / e-commerce, your blog or the list of your resellers.
The choice between these formats will depend on the social media platforms selected upstream. On Facebook, Twitter and LinkedIn, you can do everything; on Instagram and Snapchatyou can share photos and videos as well. The Tiktok platform is only focused on video although it is possible to post carousels in this same format.
In addition, you will have to take into account the production capacities of your marketing team. To be sure to achieve your goals, do not hesitate to delegate part of the creation of content to a freelance.
If you already have an effective presence on social networks, use their analytical functions To detect peaks in engagement and traffic. What types of publications are at the origin of these peaks?
4. Organize your Media Social Editorial Calendar
The next step is to organize your calendar. You can do it on a Excel tablevia Google Agenda or use a Project management tool as trello Or the HubSpot CRM.
First of all create an editorial planning by social network, then divide it into 7 columns:
- There date and thehour desired publication
- THE format (publication, story, carousel, slideshow, etc.)
- THE text
- L'objective
- THE visual (photo, video)
- THE link
- THE budget sponsorship
Only the first 4 columns will be systematically filled. The others will depend on the format, the social network and your marketing budget.
Regarding the “Objective” section, it is a question of registering the action you want after reading your post: commitment, comment, click on a link, etc.
If necessary, you can also add a column that specifies the highlight to which the publication responds: product launch, promotional campaign, event,, competition…
Your social networks editorial calendar can completely integrate into your Roadmap Marketing To simplify the management of your daily tasks.
You can even go further and make a real Retroplanning to organize content creation (Visuals, writing, publication).
5. Plan your social media marketing for the whole year
Creating the content of an entire year may seem may seem unattainable, but there are recurring and popular events that you can directly add to your editorial planning:
- School holidays
- Sales periods, Black Friday, Cyber Monday
- THE Product launches or features
- The chestnut trees in your sector of activity: special festivals (Christmas, Valentine's Day, Mother's Day, etc.), back to school, spring detox …
- World days related to your business sector
Some of these events can inspire several publications simultaneously and save you time. For colder content, you do not have to write them one year ahead. One or two months of publications in stock already allow you to optimize your Media social strategy.
6. Create a workflow
To develop a quality social media social media calendar, remember to define a process specifying publication frequencies (3 or 4 times a week) and the responsibility levels of each person included in your Media social strategy.
In your editorial calendar General, add an insert including names, first names and email:
- Social Media Strategist
- Of editor contents
- Of the referent for the validation of the posts
- Of the person responsible for programming content
- Community manager
A person can fulfill several roles, but it is essential that each employee knows their mission and can contact their colleagues.
In addition to these elements, your workflow must contain the ideal publication moment, based on your analytical data and the variety of content to be published.
YOU Work with freelancers On your social media strategy? Include them in this document to be aware of your strategy.
Read too :: Social networks: 10 trends to follow in 2022
7. Create and plan publications
Once the editorial calendar is dedicated to your networks created, you can start by giving shape to all your ideas! The key to success is to offer useful, value -added content. Do not just promote your services.
Prepare advice, tutorials And information that will make your prospects want to know more and that retain your subscribers.
During the editorial staff, also remember to respect your brand voice. The tone and language used must be consistent with your global communication and reflect your values.
As soon as your publications are written, reread and validated, program them via solutions such as Facebook Creator Studio (only dedicated to Facebook and Instagram), Buffer, Swello or Agorapulse.
Read too :: Marketing trends to follow!
And as always, consider regularly analyzing your performance to refine your strategy throughout the year. Via this good practice, you will get an ever more positive return on investment!
Need help define your strategy or plan your posts on social networks? Community Managers and Social Media Freelances are available on Coder.com. Present your needs and receive free professionals in the following moments.