Consumers are 3 times More likely to watch a video tutorial than to read a user guide or user manual. Teaching a concept or process through a video is much more captivating, easy to follow and reproduce.
However, for your tutorial to attract prospects or retain your customers, it must be perfectly developed. Discover, in this article, how to integrate video tutorials into your content marketing strategy!

Read also: How to create a budget -free product video?

1. Create the video tutorial plan

The first step to make a powerful video tutorial is to have a plan. What are you going to include in the video? How to start and finish your demonstration?
In addition, take the time to know the needs of your audience, as well as the questions he can ask.
Try to answer these questions:

  • How does your audience use your product/service?
  • What brakes meet your prospects in the purchasing decision?
  • What information or tip should come out of your tutorial?

You will then find many ideas to create your video.

Read too :: 5 precautions to be taken before converting a video file

2. Write the video tutorial script

Video tutorial write your scriptVideo tutorial write your script
Who says video, says Writing a video script ! No need to write all scenes, line by line. Instead, publish a plan with a flea list. Identify the different parts of the tutorial, as well as the highlights. This will allow you to look natural in front of the camera, in order to avoid countless sockets.
Use a clear and understandable jargon for your audience. If they are not experts, avoid technical words.

If the script is important, the essential concerns the visual. You have to do more than speak: show concretely how to do what you are advancing.

3. Create a “clean” environment

A video tutorial may include capturing your computer screen. This means that your wallpaper, programs you have executed, browser windows that you have opened or tabs can be visible.
Before pressing “save”, make sure that your computer screen offers a professional aspect and that it does not display too personal information.

Close the applications you don't need and deactivate the notifications that may appear.

4. Save the Video Tutorial voice

Voice Off Tutorial VideoVoice Off Tutorial Video
Do not hurry to immediately record an audio narration. Train several times aloud before registering your voice-over.
Then find a quiet place to record. Turn off any fan, heating or other device producing ambient noise. If you have children, warn them that you need absolute calm for several minutes.

Please note: also pay attention to empty parts, which can produce an echo. Choose a place that offers perfect acoustics.

When you are ready, save the script and make sure to speak slowly and clearly. At the end, save about 30 seconds of silence that will be useful to you for assembly.

5. Save the video

Kitchen video tutorialKitchen video tutorial
If you master the subject, this step will be very simple. Just press “save”, then guide your spectators throughout the process.
Find the right tone. Stay sympathetic and make one or two jokes to create a feeling of connection with the spectators. It also helps keep their attention.

Avoid monologues. For a video tutorial, you must be direct and simply describe the steps.

Finally, show the product from all angles, and in action, to allow users to properly enter its operation. If it is software, broadcast the screen of your computer by proceeding step by step and describing each of your gestures.

6. The editing of your video tutorial

After video recording, it is time to eliminate all errors and cut unnecessary sequences.
One of the main advantages of assembly of your video is the use of transitions to save time for the spectator. Remove all useless sentences, breaks, rehearsals or loading time (as part of an online solution or software, for example).
It is also time to add dynamic elements to your tutorial: titles, subtitles, arrows or icons, sentences that use the key points … These elements facilitate the learning process and allow to bring additional details.

Discover our selection of 10 free and complete video editing software

7. Synchronize the voice-over and the video

Beauty fashion video tutorialBeauty fashion video tutorial
This part is essential because you must synchronize your audio and video files so that they agree perfectly. This is where the quality of your video tutorial is played out. Each sequence must correspond to the descriptive voice so that the spectator understands and draws an added value of your video.

And there you go, your video tutorial is in the box. Ready to be broadcast on your blog, your social networks, your emailings Or your YouTube channel, to enrich your content marketing!
Do you have a difficulty when preparing your tutorial, its shooting, assembly, or its diffusion? Our Freelance experts are there to help you! Post your ad on Coder.com To receive their quote, free.

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