Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels.

Driving the news. Google will stop responding to new posts on Jan. 28. The forums will stay online as read-only archives until later in 2026, when Google plans to disable posting entirely.

After Jan. 28:

  • Support agents will no longer reply in Google Groups.
  • Replies to existing threads will create a new email ticket with Google support.
  • Existing content will remain available for reference, including past discussions and fixes.

The shift. Google said it’s consolidating support to “streamline technical support channels” and move developers toward official tools with better tracking and response workflows.

Where developers should go now. Google’s updated documentation now points to these official channels:

Why we care. These forums have long served as open Q&A hubs for developers, helping teams troubleshoot issues across the Google Ads API, Ads Scripts, and the Campaign Manager 360 API. With the forums going away, all troubleshooting will shift to official support, forcing developers to adjust workflows, share more detailed logs, and rely less on community-driven fixes. The way advertisers solve problems is changing, and preparation will help prevent downtime and lost performance.

What Google wants from developers. To speed up resolutions, Google urges developers to include complete diagnostic details when filing tickets, such as:

  • Google Ads API: request ID, full request + response logs
  • Ads Scripts: script name, customer ID, execution logs, UI error messages
  • CM360 API: profile/account IDs, API method, request + response logs
  • All products: clear issue description, expected behavior, repro steps, code snippets, and error messages

Community still has a home. Google points developers who want updates, events, or general discussion to its “Google Advertising and Measurement Community” Discord server, which is not tied to official support.

Bottom line. Google is shuttering its public troubleshooting forums in favor of standardized, direct support – a move that may streamline issue handling but could shrink the pool of community-shared knowledge over time.

Google’s announcement. Sunsetting Google Ads API, Google Ads Scripts, and Campaign Manager 360 API Developer Support Forums on Google Groups

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.