Google Search launches Ask for me

Google has launched a new Search Labs experiment named “Ask for me.” Ask for me lets you use Google AI to call businesses on your behalf to find out what they charge for a service and also to find out when it’s available. This can work for services like like an oil change from nearby mechanics or other services.

How to use it. To access this labs experiement, go here and click on “join to try.” Then when you search for relevant and related queries, like “oil jobs near me,” Google will show you this “Ask for me” box.

What it looks like. Here are some screenshots of this feature:

More details. Rose Yao, VP of Search Product, Verticals & International at Google, wrote on X:

New experiment just launched on Search Labs – you can use AI to call businesses on your behalf to find out what they charge for a service & when it’s available, like an oil change ASAP from nearby mechanics. We’re testing right now with auto shops and nail salons, to see how AI can help you connect with businesses and get things done. Just opt-in & search something like “oil change near me” to try it out, and let us know what you think! FYI you might hit a waitlist, since capacity is limited during the experiment. In case you’re wondering … this is using the same underlying Duplex tech that’s used to make restaurant reservations via Search/Maps. We also use Duplex to help businesses keep their details, like store hours, fresh on Maps. This has helped millions of businesses relay updated info to their customers. Has been especially helpful during times when this info is changing rapidly, like during the pandemic. As always, businesses can opt out if they wish and we clearly disclose calls.

Duplex. Yes, years ago, Google had this featured named Duplex that helped you make reservation appointments at restaurants within Google Search and Maps.

Duplex is an AI-powered phone based-system for booking appointments with local businesses that don’t have online scheduling. It was first demonstrated at Google’s developer conference in May 2018. The demo, though controlled, was impressive and very “natural language” sounding.

Why we care. This may be another way for Google to send more leads and business opportunities to businesses online. It is a super early labs experiment, and it is unknown if this will fully roll out but it is neat to see Google playing with this.