Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the Google Search Console performance reports and it would bring back answers for you. Well, Google is now rolling out this tool for all.

Google said on LinkedIn, “The Search Console’s new AI-powered configuration is now available to everyone!”

AI-powered configuration. AI-powered configuration “lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you,” Google said.

Rolling out now. If you login to your Search Console account and click on the performance report, you may see a note at the top that says “New! Customize your Performance report using Al.”

Google Search Console Ai Powered Configuration1 ScaledGoogle Search Console Ai Powered Configuration1 Scaled

When you click on it, you get into the AI tool:

Google Search Console Ai Powered Configuration ScaledGoogle Search Console Ai Powered Configuration Scaled

More details. As we reported earlier, Google said “The AI-powered configuration feature is designed to streamline your analysis by handling three key elements for you.”

  • Selecting metrics: Choose which of the four available metrics – Clicks, Impressions, Average CTR, and Average Position – to display based on your question.
  • Applying filters: Narrow down data by query, page, country, device, search appearance, or date range.
  • Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup.

Why we care. This is only supported in the Performance report for Search results. It isn’t available for Discover or News reports, yet. Plus, it is AI, so the answers may not be perfect. But it can be fun to play with and get you thinking about things you may not have thought about yet.

So give it a try.


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Barry SchwartzBarry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.