Optimizing for AI search is “the same” as optimizing for traditional search, Google SVP of Knowledge and Information Nick Fox said in a recent podcast. His advice was simple: build great sites with great content for your users.
More details. Fox made the point on the AI Inside podcast, during an interview with Jason Howell and Jeff Jarvis. Here is the transcript from the 22 minute mark:
Jarvis: “Is there guidance for enlightened publishers who want to be part of AI about how they should view, should they view their content in any way differently now?”
Fox: “The short answer is no. The short answer is what you would have built and the way to optimize to do well in Google’s AI experiences is very similar, I would say the same, as how to perform well in traditional search. And it really does come down to build a great site, build great content. The way we put it is: build for users. Build what you would want to read, what you would want to access.”
Why we care. Many of you have been practicing SEO for many years, and now with this AI revolution in Search, you should know you are very well equipped to perform well in AI Search with many, if not all, of the skills you learned doing SEO. So have at it.
The video. Is AI Search Hurting The Open Web? With Google’s Nick Fox // AI Inside #104
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