Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model without needing data science expertise.
What’s new. Scenario Planner turns complex MMM outputs into actionable marketing insights:
- Intuitive, code-free interface: You can test different budget allocations and view ROI estimates without writing any code.
- Forward-looking planning: The tool lets you simulate investment scenarios and stress-test strategies, moving beyond retrospective reporting.
- Digestible insights: Technical model outputs are visualized in clear, easy-to-understand formats so you can leverage them for strategy decisions.
Why we care. With predictive marketing insights at your fingertips, you can test budgets, predict returns, and adjust campaigns in real time — so you plan smarter and make the most of every dollar.
Closing the MMM actionability gap. Scenario Planner bridges the long-standing “usability gap” in Marketing Mix Models, which traditionally required specialized skills. Nearly 40% of organizations struggle to turn MMM outputs into actionable decisions, according to Harvard Business Review.
Bottom line. By combining the rigor of MMM with an intuitive, interactive interface, Scenario Planner helps you plan smarter, optimize your spend, and make confident, data-driven decisions — without relying on technical experts.
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