Google has updated its Circumventing Systems policy to include a new example explicitly warning advertisers that submitting false information during the Advertiser Verification process violates its rules and will lead to account suspension.

The details:

  • The update was added to the Circumventing Systems section of Google’s Ads policies in November 2025.
  • It specifies that providing false or fraudulent information during verification is treated as an intentional attempt to bypass Google’s compliance systems.
  • Violations will result in immediate account suspension.

Why we care. This clarification reinforces Google’s zero-tolerance stance on misinformation within its verification programs — meaning even minor inaccuracies could lead to account suspension.

As Google continues tightening identity and transparency requirements, maintaining accurate, verifiable business information is critical to avoid disruptions in ad delivery and preserve account trustworthiness.approach to misrepresentation and fraud.

The bottom line. Advertisers should ensure all verification details — from business documentation to contact information — are accurate and truthful. Even small discrepancies could trigger policy enforcement under Google’s expanded verification framework.


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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.