Google strengthened the process to import cost data in analytics, reduce compulsory areas and offer more flexible reporting options.

Big picture. The distresses can now import cost data with only three main requirements: the source, medium and date, elimination of previous obstacles around the campaign names and IDs.

Main updateAllows for more detailed reporting including the following fields. Without them, the Google Analytics will report the total data when the names or IDs of the campaign are covered.

  • Simplified required field. Now you need only three fields to import cost data:
    • Source: Where traffic originated.
    • medium: Type of traffic (eg, CPC, organic).
    • date: Date for data mapping.
  • Alternative Campaign Area:
    • The name and campaign ID of the campaign is no longer necessary, but can be included as alternative major areas.

Why do we care? This change makes the cost data import process simplifies, which reduces you the obstacle to track and customize the ad expenditure within Google analytics. However, reporting can limit the insight except except expedition-level details.

Ground level. For more accurate and granular cost reporting, import the campaign name and campaign ID when possible. But for those who just want to set basic cost tracking quickly, new requirements streamline the process.


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About the author

Anu EdegbolaAnu Edegbola

Anu Edgbola has been paid the media editor of the search engine land Since 2024. She covers Payed discovery, payment social, retail media, videos and more.

In 2008, ANU's career begins

Digital marketing campaigns (mostly but not particularly payment discovery) by creating strategies, maximizing ROI, automation of repetitive procedures and bringing efficiency from every part of marketing departments through motivational leadership on both agency, client and marketing tech .

Outside the editing search engine land article he is the founder of the PPC networking event – PPC Live and Host Weekly podcast ppcchat roundup.

He is also an international speaker, with some stages, he presented on SMX (US), SMX (Munich), Friends of Search (Amsterdam), Brightonsono, The Marketing Meetup, Heroconf (PPC Hero), Searchlov, Bidibalworld, Ceslondon Has done , PPC Chat Live, Adwarg Experience (Bologna) and more.



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