Google Ads is rolling out recommended experiments on the Experiments page, surfacing test ideas based on an account’s setup and performance data.
How it works: The platform suggests experiment opportunities — such as testing bidding strategies, creative variations, or new campaign features — and presents them directly inside the Experiments dashboard.
- Each recommendation includes a preconfigured experiment setup
- Advertisers can launch immediately or customize settings
- Suggestions appear alongside the standard Create Experiment workflow
Why we care. By removing the need to build tests from scratch, Google is lowering the barrier to experimentation. Advertisers can act on optimization ideas faster and more consistently. However, advertisers should still ensure that the right tests/configurations are being launched to avoid wasted time and budget.
Zoom in. Example prompts include suggestions like enabling final URL expansion to improve campaign performance, displayed through in-dashboard popups tied to the Experiments interface.
The big picture. Google is increasingly embedding automated guidance into Ads workflows, nudging advertisers toward continuous testing and data-driven optimization.
First seen. This update was spotted by PPC News Feed owner, Hana Kobzová.