Google Ads now surfaces Performance Max (PMax) campaign data in the “Where ads showed” report, giving advertisers clearer insight into placements, networks, and impressions — data that was previously unavailable.
What’s new. The update makes it possible to see exactly where PMax ads are appearing across Google’s network, including search partners, display, and other placements. Advertisers can now track impressions by placement type and network, helping them understand how campaigns are performing in detail.
Why we care. This update finally gives visibility into where PMax campaigns are running, including Google Search Partners, display, and other networks. With placement, type, and impression data now available, marketers can better understand campaign performance, optimize budgets, and make informed decisions instead of relying on guesswork. It turns previously opaque PMax reporting into actionable insights.
User reaction. Digital marketer Thomas Eccel shared on LinkedIn that the report was historically empty, but now finally shows real data.
- “I finally see where and how PMax is being displayed,” he wrote.
- He also noted the clarity on Google Search Partners, previously a “blurry grey zone.”
The bottom line. This update gives marketers actionable visbility into PMax campaigns, helping them understand placement performance, optimize spend, and identify which networks are driving results — all in one report.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.