Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has also been released to walk users through the feature.
Why we care. Media buyers often spend time building scenarios from scratch. Suggested plans streamline this by offering ready-made forecasts, based on existing campaign settings.
How it works:
- Optimized for goals: Each plan highlights the best potential return based on your current setup.
- Organized by campaign type: Search, Performance Max, Shopping, and App campaigns each get tailored plan options.
- Smart forecasting: The tool groups eligible campaigns by type and simulates scenarios to predict which settings are most likely to drive returns.
How to use it:
- Go to Tools > Planning > Performance Planner.
- Review suggested plans shown at the top of the page.
- Click See campaigns for details, then Create Plan to open the forecast.
- Or skip straight to Create plan from the card.
Yes, but. Suggested plans won’t always appear. That happens if:
- Your campaigns aren’t eligible for forecasting.
- Your setup is already fully optimized.
- You’re using portfolio bid strategies across accounts.
- Your account structure prevents grouping (like with CSS restrictions in some regions).
Bottom line: Suggested plans reduce friction for advertisers, giving them a faster path to forecasts – but only when campaigns fit the tool’s eligibility rules.
First seen. This update was first spotted by PPC News Feed founder Hana Kobzová.
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