Google Ads quietly rolled out Tree Table Views within its reporting interface, offering advertisers a more structured way to analyze campaign performance data.
The new view transforms traditional flat data tables into hierarchical layouts where dimensions are visually stacked and nested, creating clearer relationships between data points.
The big picture. The Tree Table View offers several practical benefits:
- Organized hierarchy. Clearer visualization of multi-level dimensions
- Improved navigation. Faster insight discovery across nested segments
- Enhanced structure. Better organization for complex performance breakdowns
For example, users can now easily view relationships like:
- Campaign
- –> Campaign Status: Activated
- –> Ad Group Status: Activated
- –> Campaign Type: Search
- –> Subtype: All Features
Why we care. This reporting enhancement addresses a common pain point for advertisers who need to analyze complex campaign structures with multiple dimensions and segments.
How to access it. Users can access the new view by:
- Going to Reports
- Optionally generating a report using the beta feature
- Switching the table view to “Tree Table View”
First seen. This updated report view was brought to our attention by Digital Marketer Thomas Eccel as he shared the view on LinkedIn:
What’s next. The feature appears to be rolling out gradually and works with the “Generate Report” beta functionality, suggesting Google continues to enhance its reporting capabilities for more complex analysis needs.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.