A bug in Google Ads Editor is causing structured snippet extensions copied between accounts to remain unintentionally linked. When advertisers change the language in one account, it can automatically update the same extension in another.
Why we care. This bug creates hidden inconsistencies for advertisers managing multi-market campaigns, especially when different languages are required across accounts.
What advertisers are seeing. The issue surfaced while managing Czech and Slovak e-commerce accounts by digital marketer Marcin Wsół. Changing the snippet language in one account triggered the same change in the other.
- The extensions appear separate but behave as if synced.
Zoom in. Using the Google Ads web interface can temporarily correct the issue, however, further edits in Editor may cause the language settings to toggle again.
Also. The bug isn’t limited to cross-account use. PPC News Feed founder, Hana Kobzová, founder that copying structured snippets within the same account can also lead to incorrect language settings after edits.
Between the lines. Advertisers relying on bulk edits in Editor may unknowingly overwrite localization settings, leading to mismatched messaging across markets.
Bottom line. Until fixed, advertisers should double-check structured snippet languages after copying or editing in Google Ads Editor—especially when working across accounts or regions.
First seen. This error was first picked up by Wsół, which was picked up by PPC News Feed.
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