Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search.
What’s new. You can choose between Presence or interest and Presence when setting up Demand Gen campaigns.
- The option appears directly in the campaign interface, removing the need for manual exclusions.
Why we care. Until now, Demand Gen advertisers had limited control over geotargeting. By making presence targeting native to campaign setup, Google removes a common workaround and reduces the risk of accidental geo-leakage. The result is cleaner traffic, more accurate measurement, and greater confidence in upper-funnel Demand Gen performance.
The big picture. Demand Gen is designed for upper- and mid-funnel reach across YouTube, Discover, and Gmail. Adding clearer location controls gives advertisers more confidence that impressions and clicks are coming from users actually located in their target markets.
Bottom line. With proper location targeting now built in, Demand Gen campaigns are easier to set up, easier to control, and less likely to waste budget outside intended geographies.
First seen. This update was spotted by Google Ads specialist Marcin Wsół on LinkedIn.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.