Seo

OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis of 1.5 million conversations shows that the chatbot is no longer a niche tool: Adoption is broadening…

Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing the way for U.S.-controlled ownership of the app. “It’s between two private parties,…

Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging….

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting…

Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s journalism to power its AI-generated summaries in search. Why we care. This is the…

Google added a new section to Google Search Console to show your “achievements” in the Search Console interface. This was previously only emailed as part of the receive Insights experience emails you received…

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search.  Some dismiss it as little more than SEO rebranded, but the reality is that…

If you are trying to understand your ranking position, or other Google search metrics, in Google Search right now, you might see some confusing, inaccurate or different data. Both Google Search Console’s reporting…

For executives and thought leaders, online reputation management (ORM) is vital to their image and the company’s success. And in today’s digital world, ORM is arguably more crucial than ever. Leaders must strategically…