Seo How AI media partnerships influence your brand visibility in genAI: Research In a recent study, Search Engine Land and Fractl found that 82% of consumers find AI-powered search more helpful than traditional SERPs. While the emergence of generative engine optimization (GEO) has marketers in…
Seo Search Engine Land Awards 2025: Complete finalists list Adviso once again is leading the way in the 11th annual Search Engine Land Awards. The Canadian agency is a finalist in six categories in 2025. Two other agencies earning finalist status five…
Seo Google crawl stats report is missing a day of data Google’s crawl stats report is missing a single day of crawl data, which seems to be impacting all sites within Google Search Console. Google has not yet confirmed the issue but it seems…
Seo What they don’t teach you about marketing at Harvard Business School: Being positionless What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon,…
Seo Google Ads to auto-generate videos from existing Demand Gen image ads Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news. According…
Seo AI search isn’t the end of SEO – it’s the next era Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The…
Seo Google Maps Ads get scrollable sitelinks boost Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps. Update confirmed. Google Ads…
Seo Susan Yen talks account structure & PMax fails On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing everything from Performance Max pitfalls to the growing (and sometimes risky) role of…
Seo Google adds ‘Sources’ column to AI Max search term reports Google quietly rolled out a new Sources column in its AI Max Search Term Reports – giving advertisers their first real look at where AI Max traffic is coming from and how Google’s…
Seo Why optimization still matters, whatever you call it Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been…
