Seo

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional…

On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one of the most formative mistakes of his career — and why those early…

Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts. The issue…

A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform…

TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app operating for more than 200 million Americans. The new entity, TikTok USDS Joint…

Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a familiar and costly problem: confidently incorrect outputs. Also called “hallucinations,” the term implies…

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads.  Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The…

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would expose its proprietary technology and hurt advertisers. The argument appears in a new…

Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and live results with competitors would cause “immediate and irreparable harm” to Google, its…

Google Ads is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers test multiple campaign types, budgets, and settings within a single, unified experiment. How it works. Advertisers can…