Seo

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now live in Google…

OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s advertising plans – according to an internal memo obtained by The Wall Street…

Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop responding to new…

If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had…

Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released substantial studies that appear to offer definitive answers.  But a closer look reveals…

Now that anyone can use AI to generate keywords and spin up a paid search campaign in minutes, it’s easy to assume the hard work is done.  But creating structured, scalable performance still…

Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data to create custom audiences for YouTube campaigns, according to newly published help documentation….

Microsoft Ads introduced two updates that could significantly improve campaign management and reporting for advertisers. The changes: Asset-level disapprovals: Ads will now be disapproved at the asset level—whether a single image, headline, or…

Gemini 3 launched in AI Mode just a couple of weeks ago, but now Google is expanding it to about 120 countries and territories for English queries. Google’s Robby Stein said, “Gemini 3…

Google is now officially testing pushing searchers from AI Overviews in Google Search into the AI Mode interface. When you click on the “Show more” button within some AI Overviews, Google may jump…