Seo WordPress pages or posts: Which should you use? WordPress offers two primary content types: Pages and Posts. Choosing the right format for your content can improve your website’s organization, user experience, and even SEO. But how do they differ – and…
Seo How to calculate link building ROI and justify your SEO investment Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through…
Seo Meta adds dynamic overlays to Advantage+ Catalog ads Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers –…
Seo Snapshot templates added, Aggregate Identifiers improved Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That…
Seo Google hypes AI Overviews, refuses to answer CTR question Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and…
Seo How to optimize B2B PPC spend when budgets and confidence are low By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. Economic instability seems to be a fact of life nowadays. Large shifts in…
Seo How to use CRM data to inform and grow your PPC campaigns In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your…
Seo Google Ads expands Checkout on Merchant to Demand Gen campaigns Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined…
Seo YouTube is testing AI Overviews in its search results YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s…
Seo ChatGPT with ads: ‘Free-user monetization’ coming in 2026? Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free…
