Seo Google Search rebounds as Amazon steps back: Q3 ad report Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap, driving stronger click growth and easing ad costs across Google and Microsoft. That’s…
Seo The truth about audience signals and search themes If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how…
Seo Why AI still runs on search – and SEO still runs the show When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max,…
Seo How product feeds power GEO OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and…
Seo Google Performance Max adds support for vertical 9:16 image ads Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the platform’s most automated campaign type. What’s new. Google Ads specialist Thomas Eccel spotted the update,…
Seo Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed Google introduced two AI-powered features: AI summaries in Discover and a Sports feed in Search. Google Discover. Users will now see AI-generated previews of trending topics they follow. The summaries cite multiple publishers…
Seo Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include view-through conversions…
Seo Who’s winning across 11 industries Citations in AI search assistants reveal how authority is evolving online. Analyzing results across 11 major sectors shows which domains are most often referenced and what that says about credibility in an AI-driven…
Seo How to know if your GEO is working Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a fundamentally…
Seo Google Search gets Nano Banana in Google Lens Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within Google Search. Google said, “we’re bringing Nano Banana to Google Search.” Open the Google Lens feature in…
