Seo 3 key AI search limitations for B2B SaaS marketing A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave. That’s a big number, but hardly surprising – you’d have to have lived…
Seo How to plan for GEO in 2026 and evolve your search strategy We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused on where they search. Generative engine optimization (GEO) isn’t just another tactic –…
Strategy Our advice for choosing the right color for a logo Choose the color of your logo is not a trivial decision: a bad choice can harm the image of your brand and reduce the impact of your communication with customers. To guide you,…
Seo Google says you need certification for prescription drug advertising Google Ads is rolling out a major policy change around how advertisers can use prescription drug terms, marking one of the biggest shifts in healthcare ad regulation on the platform in years. What’s…
Seo Microsoft Bing finally supports the data-nosnippet HTML attribute Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot. Why we care. This gives…
Seo ChatGPT performs a search in 31% of prompts, new data reveals ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a…
Seo Google Search rebounds as Amazon steps back: Q3 ad report Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap, driving stronger click growth and easing ad costs across Google and Microsoft. That’s…
Seo The truth about audience signals and search themes If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how…
Seo Why AI still runs on search – and SEO still runs the show When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max,…
Seo How product feeds power GEO OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and…
