Seo The three AI research modes redefining search – and why brand wins The AI resume has become a C-suite-level asset that reflects your entire digital strategy. To use it effectively, we first need to understand where AI is deploying it across the user journey. How…
Seo How to remove or suppress negative content By now, we’re all familiar with Google AI Overviews. Many queries you search on Google now surface responses through this quick and prominent search feature. But AI Overview results aren’t always reliable or…
Seo 82% of marketers fail AI adoption (Positionless Marketing can fix it) Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they could remove to cut costs. The AI suggests one. They remove it. Sales…
Strategy Quels sont les meilleurs logiciels de notes de frais pour PME ? En 2025, la question ne se pose plus : il est temps, désormais, de passer au zéro papier en entreprise. Or, ce qui en génère le plus, ce sont certainement les notes de frais….
Seo Google tests “Journey Aware Bidding” to optimize Search campaigns Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy and…
Social Media Marketing How Often To Post on Social Media: Finding Your Perfect Frequency “Consistency is key” — a well-known mantra that’s especially relevant to social media, meaning posting content regularly. Posting too little will make you invisible, and posting too much will make you forgettable. 67%…
Seo Google offers a “less disruptive” fix to EU ad-tech showdown Google submitted a compliance plan to the European Commission that proposes changes to its ad-tech operations — but rejects calls to break up its business How it works: Google is offering product-level changes…
Seo Small tests to yield big answers on what influences LLMs Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers. Every SEO is trying to come up with strategies. Many have created their…
Seo Most ChatGPT links get 0% CTR – even highly visible ones A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but…
Seo Microsoft Advertising adds AI-powered image animation to boost video creation Microsoft Advertising is rolling out Image Animation, a new Copilot-powered feature that automatically converts static images into short, dynamic video assets — giving advertisers a faster path into video without traditional production. How…
