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A Shopify service disruption on Tuesday affected core commerce functions, potentially preventing merchants from managing stores and customers from completing purchases. The big picture. Shopify confirmed that some merchants and customers experienced issues…

The old PPC skill set was built around control: define the keywords, choose the match types, set bids, write tightly aligned ad copy, and structure campaigns so the algorithm behaved the way you…

Google Display Network (GDN) placement exclusions have long been treated as basic account hygiene. You block spammy, inappropriate, or low-conversion placements to protect brand safety and avoid wasting budget on junk traffic. That…

In most companies, SEO teams and affiliates — third parties that advertise your products or services for a commission — often operate in silos. The SEO team usually manages rankings, content, and organic…

Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer behave the same way as classic search.  In this memo: AIO compresses five…

Google is rolling out new Search Generative AI performance reports within Google Search Console and is also testing the ability to block your content from showing up in AI Mode and AI Overviews…

Google published new documentation highlighting its Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps advertisers track refunds issued for invalid clicks and interactions. The big picture. It’s unclear…

Google confirmed it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising into the company’s AI-powered search experiences. The big picture. The test is currently limited to healthcare advertisers…

Google is updating its Google Ads Terms of Service to reflect how advertisers’ inputs can be used across AI-powered and automated advertising tools, while reinforcing advertisers’ responsibility for campaign oversight. The big picture….