Seo Google adds new Performance Max asset testing tools Google is expanding experimentation capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign performance before making large-scale changes. What’s happening. Google is rolling out new asset experiments…
Seo OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements OpenAI is expanding its advertising ambitions inside ChatGPT, beginning an early test that allows multiple advertisers to appear within a single ad placement. What’s happening. The company is testing multi-advertiser ad units across…
Seo Google to update Local Services Ads policies in July Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google will update its Local…
Marketing AI Goossips SEO: Search Quality Raters Guidelines Goossip #1 Google’s guidelines are not an action plan According to Google’s John Mueller, the Search Quality Raters Guidelines are not an action plan or instructions for positioning a website in search results….
Seo The problem with AI share of voice and 3 metrics that matter more Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT,…
Seo Google AI Brief may be the replacement keywords never had People have been calling the keyword dead since at least 2010. Yet here we are in 2026, still using keywords to show ads on Google. Advertisers weren’t wrong to equate the loss of…
Seo Stop looking for the perfect PPC budget split Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality,…
Seo What ChatGPT Ads data reveals about your competitors Here’s something worth sitting with for a moment. Your competitors are running ads on ChatGPT. You can’t see them. You don’t know which prompts they’re bidding on, what creative they’re running, or how…
Seo Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document…
Marketing AI Ontologies for the Agentic Web Ontologies were created to make human knowledge understandable to machines. In the agentic era, their role expands: they are no longer only formal artifacts for interoperability, but runtime structures that help AI agents…
