Seo 8 GEO metrics to track in 2026 Search visibility no longer starts and ends with rankings. AI-driven search has changed where discovery happens — across Google, ChatGPT, Perplexity, and beyond. Generative engine optimization (GEO) is how brands adapt, shaping how…
Seo How to use Google and LLM insights to improve international SEO Many companies expand internationally by duplicating their U.S. website, translating the language, and keeping the same architecture, navigation, and content structure across markets. Then performance drops. International versions may convert at half the…
Social Media Marketing What Is an MCP Connector for Social Media Scheduling? If you have seen “MCP” mentioned frequently on LinkedIn or in AI newsletters and are unsure how it affects your workflow, you are not alone. Here is a brief explanation. AI tools such…
Marketing AI Ranking of the best LLM models in April 2026 The market for large language models continues to evolve at breakneck speed. Between the release of GPT-5.5 (April 23, 2026) who takes the lead in the ranking, the arrival of Claude Opus 4.7…
Marketing AI How to “rank” in ChatGPT and LLMs: feedback from the field Article sponsored by Uplix This is the question on everyone's lips, how we become visible in LLMs (ChatGPT, Gemini, etc.) We will try to give very concrete advice and an example of results….
Seo AI SEO punishes lazy marketing strategies Over the past few decades, digital marketing has settled into a stable system. While it spans SEO, content marketing, social media, and digital advertising, many programs have relied on a predictable core that…
Seo AI answers need a smarter search index The search index is evolving from ranking pages to supporting AI-generated answers. In a technical blog post “on the evolving technical characteristics of the index,” published today, Microsoft Bing explained why AI search…
Seo Google Analytics Data API adds cross-channel conversion reporting (alpha) Google is expanding its Analytics Data API to include cross-channel conversion reporting — giving developers programmatic access to paid and organic performance data. What’s happening. The new feature, currently in alpha, allows Google…
Seo The real strategy behind negative keywords in 2026 Negative keywords aren’t a checklist anymore. In 2026, they’re a series of strategic decisions — and how you make them shapes how the algorithm interprets your account. If you’re still treating negatives like…
Seo How to use Call assets, lead forms, and Message assets in Google Ads Generating high-quality leads from Google Ads often comes down to one unexpected factor: speed. If potential customers have to jump through hoops to reach you, you’ll lose business fast. That’s why Google Ads…
