Seo Brands dominate Google AI Mode, struggle in AI Overviews: Study Google’s AI search splits into two distinct modes – AI Mode and AI Overviews – and brands can’t treat them the same. That’s the key takeaway from a new analysis of thousands of…
Seo How AI overviews are reshaping Google search by Edna Chavira Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated summaries now appear in over 13% of desktop…
Seo User-first E-E-A-T: What actually drives SEO and GEO There’s a lot of confusion around what E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) actually is – and what it isn’t. While often cited in SEO conversations, E-E-A-T is not a measurable score or…
Seo AI isn’t the enemy: How bloggers can thrive in a generative search world If you’re a blogger feeling SEO fatigue in 2025, you aren’t alone. Between the March and June core updates and noticeable SERP changes, many bloggers have found themselves pushed further down the search…
Seo Stop guessing, start testing: The hypothesis-driven SEO approach When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking…
Seo 3 ways to turn missed calls into conversions with AI Voice Assist by CallRail Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls go unanswered or leads…
Seo Google tests AI Max ad group setting in keyword-less shift A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with…
Seo Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome Google Search Live now supports video input after launching the audio only version last month. Plus, Google added a number of new features to AI Mode including image and PDF upload, Canvas in…
Strategy How to write the CGUs of a website? [Modèle gratuit] Writing the general conditions of use (CGU) of a website can be a real headache.And, as their writing is not a legal obligation, many website owners do not bother to create it. Serious…
Social Media Marketing What Not to Do & Its Fixes Ever found yourself caught in the middle of a review management disaster? Brands and businesses, big or small alike, have faced it: ignored complaints, tech glitches that ruin your rep, and fake reviews…
