Seo ChatGPT ecommerce traffic converts 31% higher than non-branded organic search ChatGPT ecommerce traffic converted 31% higher than non-branded organic search across 94 ecommerce sites in 2025, but it still drove a small share of revenue. That’s based on a 12-month GA4 analysis by…
Seo Google expands AI Max text guidelines globally Google is expanding beta access to text guidelines for all advertisers globally in AI Max, giving brands more control over how AI-generated ad copy aligns with their standards. What’s happening. Text guidelines are…
Seo Google’s spam update vs. AI affiliate sites: An SEO experiment Remember when it was easy to rank partial-match domains and headings to commercially intended search queries? When paired with the right methodologies and conversion-optimized widgets, you could silently earn tens of thousands of…
Seo What industry data reveals about the impact of Google’s AI Overviews on paid search Google’s AI Overviews have moved beyond the experimental phase and are now a permanent part of search. To assess their impact, Adthena analyzed data across six major industries from late December 2025 to…
Social Media Marketing What is Social Media Customer Service and How to Improve It As social media is becoming a preferred mode of communication, consumers often reach out to businesses through direct messages and comments on social media. This also means that their questions, queries, and feedback…
Seo OpenAI COO says ChatGPT ad rollout will be “iterative” OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its monetization strategy — and drawing scrutiny from competitors. What’s happening. After signaling plans…
Seo Google to change budget pacing for campaigns using ad scheduling Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling — and it could materially change monthly spend totals. What’s happening. Starting March 1,…
Seo What 13 months of data reveals about LLM traffic, growth, and conversions LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants to know what’s happening, how they can do better, and what the best…
Seo How Google Discover qualifies, ranks, and filters content: Research Google Discover runs on a structured, multi-stage pipeline with hard publisher blocks, strict image requirements, freshness decay, and heavy experimentation shaping what users see, according to new SDK-level research by Metehan Yesilyurt. Why…
Seo The AI writing tics that hurt engagement: A study The web has strong opinions about what “AI-written” content looks like, and even stronger ones about what’s supposedly wrong with it. Scroll any content marketer’s LinkedIn feed, and you’ll find confident claims that…
