Seo Google launches VRC non-skip ads globally Google is rolling out VRC Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. What’s happening. VRC (Video Reach Campaign) Non-Skips are now live globally in Google Ads and Display &…
Strategy How does the LinkedIn algorithm work? L'LinkedIn algorithm has a simple objective: to display to each user the content most relevant to them. Unlike other social networks focused on entertainment, LinkedIn favors publications that generate quality professional exchanges. Visibility…
Strategy Les 10 meilleures sociétés de portage salarial en France Vous souhaitez vous lancer en freelance tout en bénéficiant de la sécurité du salariat ? Le portage salarial est une solution idéale pour combiner indépendance et protection sociale. Avec plus de 300 sociétés de…
Social Media Marketing How to Structure Social Media Marketing Packages for Clients The way you package your social media services determines the kind of clients you attract. Want to attract long-term, premium clients for your agency? Well-structured social media marketing packages do more than simplify…
Seo Google expands recurring billing policy Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and bundled services. What’s happening. Certified merchants can now offer: Prescription drug subscriptions —…
Seo Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover Google updated both its image SEO best practices and Google Discover help documents to clarify that Google uses both schema.org markup and the og:image meta tag as sources when determining image thumbnails in…
Seo Building a competitive PPC defense If you’re not actively managing your branded search campaigns, you’re leaving money on the table and your reputation in the hands of competitors, review aggregators, and affiliate marketers. Brand protection through PPC isn’t…
Seo How to revise your old content for AI search optimization If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search…
Seo Google publishes Universal Commerce Protocol help page Google published a new help page detailing how its Universal Commerce Protocol (UCP) works — offering merchants clearer guidance on how checkout flows operate across Google properties. What’s happening. The documentation explains how…
Seo How Google’s Universal Commerce Protocol changes ecommerce SEO For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and conversion rate determined performance. That model just changed. With the Universal Commerce Protocol…
