LinkedIn just took the biggest step toward paying creators in its history. He launched the Creator Marketplace – a place where brands will directly choose the people they want to work with. It has not yet arrived in Slovakia. And that’s exactly why now is the best time to start.
S Action women you prepare for it before the door opens.
What happened
LinkedIn has officially launched Creator Marketplace – a tool that connects brands directly with content creators. It works simply: the brand finds a creator in the LinkedIn advertising interface (Campaign Manager) whose content and audience fit its goals, and approaches her for paid cooperation.
No agencies between you. No waiting for someone to notice you in the news. Brands will come to you – where they already spend advertising budgets today.
Why does LinkedIn do this? Because the data clearly says: people don’t trust perfect corporate communication, they trust people. According to a LinkedIn survey, most B2B marketers today say that credibility is more important than traditional branded content – and partnerships with creators are the way to build it.
How it works (and who gets you there)
This is important to understand because this is exactly where the decision is made as to who will draw the benefits:
- Entry is by invitation. LinkedIn evaluates the quality of your content, regularity, expertise in a specific topic and whether your audience fits the demand of advertisers.
- Invited creators will receive a new Monetization tab on their profile – from there they log in to the marketplace, set up a contact email and decide which collaborations they will accept. You are in control.
- You can negotiate the price directly with the brand. LinkedIn does not take a commission from the deal – the terms are between you.
The catch? Marketplace is currently running in test only in North America and only for English content. The global expansion is officially confirmed, the date is not yet.
Join the Linkedin Masterclass and learn everything you need now
What LinkedIn is up to next – and this is the big thing
The Creator Marketplace is just the first step. According to internal documents reported by Business Insider, LinkedIn is preparing a full suite of monetization tools starting in the summer of 2026:
- Subscription – the possibility to charge for access to a newsletter, podcast or closed community directly on LinkedIn.
- Paid “experiences” – one-time purchases, for example a paid consultation or consulting session with the creator.
- Creator fund – a fund from which LinkedIn will reward the most powerful creators (the predecessor was an acceleration program with a fund of 25 million dollars).
- BrandLink – share of advertising revenues for videos. This one already works globally: brands place ads with creators’ videos, and creators get a share.
Translated into practice: LinkedIn is changing from a place where you “build a personal brand” to a place where personal brand directly earns. Just as YouTube changed video and Instagram changed lifestyle content, LinkedIn is going to change professional content.
Join the Linkedin Masterclass and learn everything you need now
Why not start now, when it doesn’t work yet in Slovakia
This is a question that each of us asks. The answer has three parts:
1. Invitations will be given to those who already have results. LinkedIn will not invite anyone who starts publishing on launch day. It evaluates history – quality, consistency, expertise. The profile you build today is your ticket to tomorrow. Whoever starts when the marketplace opens up to Europe will be a year or two behind.
2. Brands are already looking for trusted voices today. You don’t have to wait for the official marketplace. Slovak and Czech companies are already approaching women with a built-up LinkedIn profile for cooperation – it’s just that it happens in messages, not via a button. Whoever has a profile receives offers. Who does not have, does not exist.
3. LinkedIn is today the most underrated platform in Slovakia. The organic reach that you can’t get on Instagram even for money, you can still get on LinkedIn for free. There is little competition for quality content in Slovak. That window will close – as it has closed everywhere else.
Get ready with us: LinkedIn masterclass Women of Action
That’s exactly why we prepare masterclass focused on building a personal brand – for you and your brand.
You will learn:
- how to set up a profile that works both as a business card and as a magnet for opportunities,
- how to create content that builds expertise and trust (not empty motivational quotes),
- how LinkedIn reach and following grow in 2026,
- how to work with brands today – and how to prepare for Creator Marketplace when it comes to Europe,
- how to turn LinkedIn into a channel that brings you clients, partners and income.
Action women are among the strongest Slovak media on LinkedIn – we teach what we do ourselves and what works for us. It is very easy to join us. And if you want to grow with the support of a community of women who solve LinkedIn together with you, check out our memberships inspiration – community – club: akcnezeny.sk/clenske-baliky
Just join the community or club membership and enjoy a Linkedin masterclass with us from the comfort of your home. You can return to the videos at any time, but we recommend that you stick to your honest studies along with your homework.
LinkedIn has just opened a new chapter. The question is no longer whether creators’ monetization will reach Slovakia. The question is, will you be ready when it comes? We look forward to seeing you in the club.