Microsoft has rolled out the Citations dashboard within Microsoft Clarity, the analytics tool. Microsoft announced, “With this release, Citations in Microsoft Clarity moves into general availability with those refinements incorporated into the product.”
This should give you access to see how well your pages are performing within AI-experiences.
Citations dashboard. The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences by summarizing and aggregating citation activity across the following areas:
- Page citations: The total number of times pages from your domain were referenced in AI-generated answers during the selected time period, including multiple citations within the same answer.
- Share of authority: A competitive view showing the percentage of total citations attributed to your domain compared to other cited domains within the same set of queries where your domain appeared.
- AI referral traffic: The percentage of sessions on your site originating from AI assistants during the selected time period, calculated as AI-referred sessions divided by total sessions.
- Queries: The queries used by AI systems to retrieve and evaluate your content before generating an answer, helping you understand how AI systems interpret user intent and connect it to your content.
- My cited pages: A page-level view showing which URLs from your domain were cited in AI-generated answers, along with citation counts and associated grounding queries. This helps identify which content is most frequently selected as a trusted source by AI systems.
- Trendlines: With trendlines for cited pages and queries, you can analyze how activity changes over time as content evolves and AI query patterns shift.
Microsoft also said it updated Clarity to include “reporting model, query views, filtering, and pagination to improve performance across larger datasets and longer time ranges while creating a more streamlined visibility analysis experience.”
You can access Citations within the Dashboards then clicking on AI Visibility and then Citations.
For more details, see this help document.
What it looks like. Here is a screenshot of the Citations dashboard in Microsoft Clarity:
Why we care. As AI search becomes more popular, any insights we can get on how users are finding our content and websites through AI is useful. Clarity added the Citations report to help us do just that.
Google Analytics also recently added AI assistant traffic reporting to help with that as well.
And you can expect these reports to get better over time.
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