Google introduced a new user agent, called Google-Agent, that signals when AI agents act on users’ behalf, marking an early shift toward agent-driven web interactions.

What happened. Google added Google-Agent to its list of user-triggered fetchers on March 20 and has begun a gradual rollout.

  • The Google-Agent user agent identifies requests made by AI agents running on Google infrastructure, including experimental tools like Project Mariner.

How it works. Google-Agent appears in HTTP requests when an AI agent visits a site to complete a user-initiated task.

  • Example use cases include browsing pages, evaluating content, or taking actions such as submitting forms.
  • This differs from Googlebot and other crawlers, which run continuously in the background without direct user prompts.

IP ranges. Google shared the IP ranges for its desktop agent:

Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Google-Agent; + Chrome/W.X.Y.Z Safari/537.36

And the IP ranges for its mobile agent:

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; Google-Agent; +

Why we care. This lets you identify agent-driven traffic in server logs. You can now distinguish traditional crawl activity from visits triggered by real users through AI agents. That should help you track agent-assisted conversions, understand emerging user behavior, and prepare for agentic search.

What they’re saying. According to Google’s announcement:

  • “The Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request.”

What to watch. Early volumes will be low as the rollout continues, but now is the time to establish a baseline. What to do:

  • Monitor logs for Google-Agent activity.
  • Make sure CDNs and WAFs aren’t blocking the published IP ranges.
  • Validate that key site actions, including forms and flows, work for automated agents.

Dig deeper. Google’s releasing Google-Agent: Here’s what to know

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Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.