Microsoft added query-to-page mapping to its AI Performance report in Bing Webmaster Tools, letting you connect AI grounding queries directly to cited URLs.

Why we care. The original dashboard showed queries and pages separately, limiting optimization. Now you can tie specific AI-triggering queries to the exact cited pages, so you can prioritize updates based on real AI-driven demand — not guesses.

The details. The new Grounding Query–Page Mapping feature links two existing views in the AI Performance dashboard:

  • Click a grounding query to see which pages are cited
  • Click a page to see which grounding queries drive its citations
  • Mapping is many-to-many: one query can map to multiple pages, and vice versa

Catch up quick. Microsoft launched the AI Performance report in Bing Webmaster Tools in February as its first GEO-focused dashboard. It:

  • Tracks where and how often your content is cited in AI answers across Bing, Copilot, and partners.
  • Shows grounding queries, cited URLs, and visibility trends over time.
  • Focuses on citation visibility — not clicks, rankings, or traffic.

What they’re saying. Microsoft said the update responds to “strong positive customer feedback and numerous requests.”

The announcement. The addition of query-to-page mapping to Bing Webmaster Tools appeared in a Microsoft Advertising blog post: The AI Performance dashboard: Your view into where your brand appears across the AI web


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Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.