Adobe will shut down the SEO feature in Marketo Engage at the end of March 2026, according to its February 2026 release notes.

The tool will be deprecated on March 31, and you must export any existing SEO data before then. (This page includes links to the export instructions.) The SEO tile will be removed from the platform on April 1.

What happened?

Adobe’s Keith Gluck said deprecating low-use features lets the Marketo Engage team focus on other areas of the platform. For your SEO needs, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool. (Reminder: Semrush owns Third Door Media, the publisher of Search Engine Land.)

The deprecation came as no surprise if you follow Marketo news closely. Reports suggest few people fully configured the SEO tool, and its features didn’t seem to be a priority for the Marketo Engage product team in recent years.

With LLMs rapidly changing the search landscape, it was time to say goodbye. The arrival of Semrush into the Adobe family provided the perfect opportunity.

Mike PastoreMike Pastore

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.