ChatGPT now has more than 900 million weekly active users, OpenAI announced. This is the first time OpenAI has publicly cited the 900 million weekly active user mark.

Why we care. User behavior continues to fragment beyond traditional search. If 900 million people use ChatGPT weekly, discovery, research, and product comparisons are increasingly happening within AI interfaces. That said, many of those actions tend to lead users to traditional search for confirmation.

The details. OpenAI shared the figure of 900 million weekly active users while announcing a new $110 billion funding round. The company also reported more than 50 million consumer subscribers and over 9 million paying business users.

What it means. ChatGPT is a place where you compete for queries, commercial intent, and brand visibility. While not all behavior here is “search” in the strict sense, you need to understand how content is surfaced, cited, or summarized in AI-generated answers — and how that impacts conversions.

OpenAI’s announcement. Scaling AI for everyone


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Danny GoodwinDanny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.