Google has expanded Product Studio inside Merchant Center, rolling out three new creative features that go beyond its original image generation tool.
What’s new. In addition to image generation, Product Studio now lets merchants animate static product images into short videos using suggested text prompts, a move aimed squarely at short-form ads and social-style creative.
Google has also added one-click background removal to help isolate products and create cleaner, more consistent Shopping visuals.
The third update increases image resolution, allowing advertisers to upscale older or lower-quality assets to meet modern visual standards.
Why we care. Product imagery plays a major role in Shopping performance, but creating and refreshing assets is often slow and resource-heavy. These updates give merchants more ways to produce high-quality visuals quickly — without leaving Merchant Center or relying on design teams.
The big picture. Google continues to embed AI-powered creative tools directly into commerce workflows. By housing animation, editing, and enhancement inside Merchant Center, Google is lowering the barrier to frequent creative testing — a key lever for Shopping and Performance Max campaigns.
What to watch. These tools could significantly speed up asset iteration for advertisers with limited creative resources, especially as Google pushes more video-forward and visually rich ad formats across Search, Shopping, and YouTube.
First seen. This update was spotted by Senior PPC Specialist – Vojtěch Audy
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.