The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows.

How it works. The Model Context Protocol (MCP) is an open standard that allows large language models to interact with external applications through natural language.

  • The initial version of the MCP Server is read-only, designed for diagnostics and analytics.
  • Developers can integrate it into any MCP-compatible AI system to retrieve insights from Google Ads accounts securely.

Why we care. The release of the open-source Google Ads API Model Context Protocol (MCP) Server makes it easier for developers to connect AI models (like Google Gemini) directly to Google Ads data, unlocking new possibilities for campaign analysis, reporting, and automation.

What’s next. Future iterations could expand beyond read-only functionality, potentially enabling AI-driven optimization or campaign management directly through MCP integrations.

Google’s announcement. Open Source Google Ads API MCP Server

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.