Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options.
The big picture. Amazon DSP users can now buy Spotify’s ad inventory across nine markets: the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Also:
- Yahoo DSP buyers gain direct access to Spotify Ad Exchange, the platform’s programmatic marketplace.
- In Europe, Spotify is teaming with ID5 to boost addressability for programmatic campaigns.
- Spotify also previewed:
- A new Split Testing tool for creative experiments.
- A partnership with Smartly to expand inventory access.
- Plans to open Spotify Ad Exchange to Megaphone podcast publishers in 2026.
Why we care. The deals give advertisers more flexibility and scale to tap into Spotify’s massive audio and video inventory, while pairing it with Amazon’s first-party signals and Yahoo’s programmatic tools.
What they’re saying. “By combining Amazon’s diverse audiences and first-party signals with Spotify’s high-quality content and engaged fan base, we’re creating new and meaningful ways for advertisers to amplify their omnichannel strategies,” said Meredith Goldman, director of Amazon DSP.
Between the lines. For advertisers, this means easier buying, sharper targeting, and broader reach across streaming audio. For Spotify, it’s another step in turning its engaged listener base into a more powerful ad monetization engine.
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