You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import.

Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view of performance across channels. But mismanaging imports can lead to duplicate or inaccurate reporting.

How it works. When you set up a Pinterest Ads Data Import, Google Analytics attempts to pull up to 24 months of historical campaign data. If the Pinterest API doesn’t support that full range, Analytics will extract as much as possible.

  • If you have previously uploaded Pinterest cost data manually, you’ll need to delete those datasets first — otherwise, you risk double-counting spend because Analytics won’t deduplicate the two sources.

Setup checklist:

  • Create both a Pinterest business and ad account.
  • Have at least Editor-level access in your Google Analytics property.
  • Ensure your Pinterest ad URLs include:
    • utm_source (required)
    • utm_medium (required)
    • utm_campaign (optional, recommended)
    • utm_id (optional, recommended)
  • Make sure all paid Pinterest traffic uses consistent utm_source and utm_medium values (e.g., utm_source=Pinterest, utm_medium=paid).

Import process:

  • Create a new data source → Admin > Data import > Cost data > Pinterest.
  • Connect Pinterest → Sign in with Pinterest Ads credentials.
  • Configure data → Select the ad account and align source/medium values with your UTMs.
  • Review & import → Confirm fields, filters, and schedule. Imports complete in ~30 minutes, with data available in up to 24 hours.

Important caveats. Once created, connectors can’t be edited. To change ad account, source, or medium, you’ll need to delete and recreate the connector.

  • Imported data will automatically map fields, but review carefully before finalizing.

The help doc. Import cost data from Pinterest Ads

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.