Google has added two new widgets that e-commerce merchants can add to their websites, these are called “store widget.” Google previously had the Top Quality store widget but added two more.
What is new. Google added these two new widgets on top of the exisiting Top Quality store widget.
- Store rating widget
- Generic store widget
What do they do. The Google store widget allows merchants to highlight their store quality to shoppers. This helps shoppers easily identify and appreciate reputable stores. Google wrote:
It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract customers and encourage them to make a purchase. Businesses using the store widget on their websites saw up to 8% higher sales within 90 days compared to similar businesses without it.
Here are the three widgets that you can embed on your website:
(1) Top Quality Store on Google: Earning a Top Quality Store unlocks this section, showcasing your dedication to outstanding customer service and a high-quality shopping experience. Here, you’ll also find a summary of your store’s performance through reviews, alongside critical details about your store’s service and policies.
(2) Store rating widget: This version of the store widget will show if you have store ratings, but are not a Top Quality Store on Google. It displays a summary of your store reviews, and key information about your service and policies.
(3) Store quality by Google: This version of the store widget shows if you don’t have store ratings, and are not a Top Quality Store on Google. It shows key information about your service and policies.
Why we care. If these store widgets can help improve conversions, sales and revenue, it is worth trying out and testing. You can learn more on how to implement each widget in this Google help document.
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