Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight.
What’s new:
- Global rollout: AI Max is now in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API.
- One-click experiments: Test AI Max strategies directly within your campaign flow, simplifying optimization and decision-making.
- Text guidelines: New features guide Google AI to generate brand-safe, high-performing ad copy that meets your creative standards.
Why we care. Advertisers have long wanted AI tools that do more than automate – they need flexibility, testing options, and creative control. The update allows one-click experiments to test strategies, and text guidelines help ensure ad copy stays brand-safe and high-performing.
What’s next. The text guideline feature and experiments will roll out in both AI Max and Performance Max campaigns this fall.
Brands are promised a smoother way to balance AI-driven optimization with human oversight, maximizing performance without sacrificing control.
Bottom line. Advertisers should start testing AI Max in their campaigns, using the one-click experiments and text guidelines to optimize performance while keeping creative control. Google suggets incorporating AI Max into both Search and Performance Max campaigns this holiday season to have a fully informed perspective of the effectiveness of these new tools.
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