Google’s long-teased Asset Studio, first announced at Google Marketing Live in May, has now surfaced in accounts.
How it works. Asset Studio appears under Tools > Asset Studio and gives advertisers native creative tools directly in the Ads interface. Here’s what advertisers can do with it:
- Generate images with text prompts.
- Create lifestyle product visuals.
- Edit images (remove objects, swap backgrounds, tweak colors).
- Bulk edit assets at scale.
- Create and trim ad-ready videos.
- Add voiceovers for video and audio ads.
Why we care. Google Ads is shifting from just a media-buying platform to a creative production hub – powered by AI. The use of Asset Studio will be for those who want to cut time and cost in creative production, letting them generate and edit images, videos, and voiceovers directly in Google Ads without third-party tools.
It also means faster testing and scaling of assets, especially for Performance Max, where variety drives performance.
The big picture. Asset Studio reduces reliance on third-party creative tools, making Google Ads a one-stop shop for both media and creative.
What’s next. Expect broader rollout beyond beta and deeper integration into Performance Max campaigns, where Google already leans heavily on asset variety.
First seen. We were first made aware of this update by Thomas Eccel, head of Google Ads at JvM IMPACT.