Bing Webmaster Tools got a nice upgrade, adding 24 months of data, a new country and device filter and keyword trendlines for the search performance report. Krishna Madhavan, Principal Product Manager at Microsoft Bing said, “Starting today, we are expanding data capabilities within Bing Webmaster Tools. Search Performance will now give you deeper visibility into your site’s performance over time.”
24 months of data. This is an increase from the 16 months of data increase we got less than a year ago, which was an upgrade from only six months of data previously.
Here is a screenshot showing the 24 months option:
Country and device filter. Bing also added a way to filter the data in the search performance report by country and device, previously it was just keywords and pages.
Here is a screenshot of these two new filters:
Keyword trends. Also, Microsoft said they added keyword trendlines at a glance.
Why we care. Bing Webmaster Tools provides super useful information for site owners, publishers and SEOs. By adding longer term data, new filters nad keyword trendlines, it gives us even more data to work with for our websites and client’s websites.