On your site, customers, prospects and visitors interact with your content … but in what way?
To find out their behavior, adopt an analysis tool that spies on their journey! You will know everything about their attitude during navigation: click zones, visited pages, filled forms … Useful information to improve the user experience and increase your conversions.
Overview of 7 tools to view your visitors' screen!
Hotjar: the best tool to analyze the behavior of Internet users
Simple but complete, Hotjar offers a ” heatmap »From your website. This heat card allows you to view areas where visitors linger, as well as ignored locations.
With this tool, you can analyze the user's route to identify the precise moment when he leaves the site. More importantly, Hotjar unveils the number of interactions on your form fields, duration and filling rate. You will understand what makes the success and failures of your forms to improve them … and boost your conversion rate at the same time.
Smartlook: to understand the behavior of Internet users
Do you want to understand the reason behind each action taken by a user? Smartlook answers you. He records each visit to your site or mobile application to reveal the most clicked areas. You will understand why an application function is used rather than another.
The tool also analyzes your conversion tunnel to show you when the customer takes a specific action. As a result, you know how to improve your CTAs for a better impact.
Lively
Lively Records all the interactions between the user and your interfaces. The tool works for the analysis of your website as well as that of your mobile application.
This information allows you to improve your conversion rate, improving navigation. You can also review the ergonomics of your mobile application to optimize it.
Uxcam
Uxcam is the tool that really leaves nothing to chance. He records each user action to identify the frustration points and the sources of abandonment of the site.
With this tool, you take the place of the visitor and watch their navigation session, like a film! All you have to do is learn optimization lessons.
Mouseflow
Take a particular user and Mouseflow tells you everything about his activity: clicks, scrolling and much more. The data is then gathered to show you the parts of the website that receive the most traffic.
By determining the “hot” points of your website, place your call-to-action in more strategic places.
Lucky Orange
More than just visualization, Lucky Orange shows you the latest user's action before leaving your website. Better yet, the tool reveals the problems encountered by the visitor.
In addition, Lucky Orange allows you to create surveys to ask visitors to their expectations compared to your site. Take the opportunity to get interesting feedback on how to improve their user experience.
Webvisor
Sit comfortably and relive all the actions taken by your visitors in continuous video. Clicks, mouse movements, filling of forms, copied texts, everything goes there and in real time, please! You have the possibility of stopping the video or going to the next action.
Webvisor Gives you all the information on the visitor: from the keyword entered in the search engine to the duration of their visit via the country, IP address and its web browser. The objective? Improve your SEO strategy!
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These 7 tools are essential to improve the ergonomics of your website or your mobile application. Install them to understand the behavior of your visitors, to improve your sales.
Depending on the assessment you can draw from your observations, do not forget to Post a project on Coder.com To find the developer who can integrate the changes to be made on your site.