Did you know that some domain names are worth thousands, even millions of euros? Estimating the value of a domain name that you have or you want to buy is important if you start on the web.
Do you have a short name of domain names to buy but which are not reservable directly? Want to sell the domain name you have had for years?
Take the time to estimate the value of a domain name to avoid buying it above its real value or selling it at a loss!
But how to best estimate the price of an NDD? We tell you everything!
Preamble to the estimation of a domain name
First of all, we must understand the composition of a domain name. The latter is divided into two parts, each with their importance:
- SLD (Second-Level Domain) which most often contains the name of the website or the owner company.
- Extension or TLD (Top-Level Domain) which comes at the end of the domain name. These are the .com,, .net,, .fr,, .gouvetc.
Read too :: .fr, .com, .Tech… How to choose your domain name extension?
Techniques to estimate the value of a domain name
Now that you understand how an NDD is made up, it's time to analyze the elements that come into account in its value.
1. Check the popularity of the extension
The TLD is the first attractive thing in a domain name. In general, the most popular are those in .com. The reason? It is more recognizable and more common among Internet users. In addition, it is aimed at an international market, unlike local extensions (.fr, .be, .ch, .luetc.).
The extensions .org, .Pro, .biz or again.net are specific and can reduce the value of the domain name. This will depend on the targeted market and competition.
2. The meaning and language of the domain name
Does the domain name correspond to something? A common name often has more value than a word or a name “invented” simply because it corresponds to a real SEO keyword which is already typed and sought after by Internet users.
“Exact match” domain names therefore have a significantly higher value than domain names that do not necessarily correspond to a real word.
Domain names that correspond to English words have even more value since they have an international scope. The estimate of a domain name can quickly fly with a short word in English which ends with .com!
3. Analyze traffic in the domain name
The level of traffic received by a site is an essential factor in estimating its value. The reason is quite simple: if the area is associated with an existing audience, the buyer can immediately take advantage of this traffic for his activity.
The PageRank and backlinks are also criteria to assess. If the site remains indexed by Google with a significant classification and incoming high quality links, its value is greater.
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4. Evaluate the relevance of the keywords
Including the right keywords in your domain name represents another crucial aspect of SEO.
For example, if the best rated website for the “hotel” request is www.hotels.comthen this domain name has even more value. When the Combination Volume of Research / Exact Match / Popular TLD / TLD key.
Read also: SEO: How to find relevant keywords?
5. Check the URL spelling
This may seem obvious, but a properly spelled domain name is more rewarding than a URL containing a fault. The risk is to appear unprofessional, even ladle with your audience. In this case, you may never make your purchase profitable.
At the same time, the use of an unexpected spelling can sometimes be an advantage. This makes the domain easier to remember, more authentic. Tumblr.com This is a perfect example.
6. Pay attention to the length of the domain name
The shorter a domain name, the more it attracts buyers. For what ? A concise domain name is rare and therefore more precious. It remains easy to memorize and share, which is good for SEO.
7. Check the age of the domain
The age of the domain designates its date of creation. If the field has been active for several years, it has acquired a certain notoriety from Google. It is often better positioned than its younger competitors.
Conversely, a recent domain name or an old domain name but with a history which does not correspond to the future activity of the site can devalue the estimate of the domain name.
A domain name with a history can have many negative backlinks, which can lower its value.
8. Search the similar domains sold
To find out what your domain name is worth, you need to know what others charge for similar areas. One certainty: its value changes over time!
At this point, you will need to check the sale price of domain names similar to yours.
Several sites collect this information in order to guide you in your purchase (or sale): DN Journal,, Domain Name Wire Or Shortenames.
9. Use an evaluation service
A domain name assessment service Allows you to estimate, in a few clicks, its value. This type of tool analyzes all the factors described above (extension, seniority, keyword, length, etc.) to offer you an estimate as accurately.
This is one of the simplest methods to obtain an enlightened response on the value of your domain name.
Among these tools, you will find: Estibot,, Godaddy Or Site.
10. Check what buyers are ready to pay
Research and using estimation tools gives you an idea of the price to be charged. However, is there a request for your field? Are potential customers ready to buy it at the estimated price?
The greater the demand, the more the value of your field increases and … Conversely!
The best way to know is to put your domain name for sale via an auction system. You can set a reserve price and see if the auctions take.
Do you have a short domain name, with the right keywords, popular and old? You probably have a gold mine. But before putting it on sale, take the time to assess it and analyze the market. Likewise, if you want to buy an URL, do not go headlong before you have done all the usual checks.
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