In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media, given that 68.7% of the global population uses social media. Their buying decisions are often determined by what their favorite influencers are recommending.
Brands often leverage the persuasive power of influencer marketing to reach their target audience. However, identifying the top influencers in their domain can often be challenging.
That’s why we’ve done the legwork, combing through countless profiles of social media influencers to bring you a curated list of the best ones across all categories.
Curious to know who the top picks are? Let’s get started!
A social media influencer is an expert who has established trust, credibility, and a loyal following in a specific industry and has built a strong social media presence.
They consistently share content around a specific niche like fashion, fitness, tech, finance, parenting, education, gaming, or even hyper-specific topics like AI tools or vegan baking.
Influencers act as digital word-of-mouth engines and can be valuable partners for brands looking to create awareness about their products and reach a wider audience.
Not all influencers have millions of followers, and they don’t need to. From hyper-niche creators to global celebrities, each type of influencer plays a distinct role in brand visibility and audience engagement.
Here’s a breakdown based on follower count and the kind of impact they deliver:
| Influencer Type | Follower Range | Key Characteristics & Use Cases |
| Nano Influencers | 1,000 – 10,000 | Small but highly engaged audiences. Ideal for niche targeting, authentic engagement, and community-driven campaigns. |
| Micro Influencers | 10,000 – 100,000 | Balance reach and relatability. Often niche experts or enthusiasts who drive strong interaction and trust. |
| Macro Influencers | 100,000 – 1,000,000 | Broad appeal and strong visibility. Effective for reaching larger audiences, though engagement rates may dip slightly as follower count grows. |
| Celebrity Influencers | 1,000,000+ | Massive global reach at a premium cost. Best suited for large-scale brand awareness, major launches, and global campaigns. |
With influencer marketing ROI tied directly to the growth of the creator economy, brands can’t afford to ignore the numbers. G2’s report on the creator economy provides the latest market data and projections.
Some of the top influencers in the world whose sway transcends all social media platforms are:
1. Cristiano Ronaldo
Total Followers: 670 million followers
Instagram: @cristiano
X (Twitter): @Cristiano
Cristiano is a Portuguese footballer who plays for a football club in Saudi Arabia called Al Nassr. He is the biggest influencer in the world and has popular endorsement deals with Armani, Binance, Castrol, Herbalife, Clear, Livescore, Nike, Tag Heuer, and more. Ronaldo generates an average of $3.23 million per post and a 1.43% engagement rate.
2. Leo Messi
Total Followers: 511 million followers
Instagram: @leomessi
Messi is an Argentine footballer playing for an MLS team in the US, Inter Miami. Some of his best collaborations include Adidas, Budweiser, Gatorade, Huawei, Pepsi, Lay’s, and Mastercard. He rakes in an average of $2.6 million per post and has an engagement rate of 0.73%.
3. Selena Gomez
Total Followers: 415 million followers
Instagram: @selenagomez
TikTok: @selenagomez
X (Twitter): @selenagomez
Selena is an American actress, businesswoman, producer, singer, and a major pop culture figure. She earns approximately $2.5 million per sponsored post and has collaborated with prominent brands such as Coca-Cola, Louis Vuitton, Puma, Verizon, and Pantene. She is also the founder of a beauty brand named Rare Beauty. Selena’s posts have an average engagement rate of 1.19%.
4. Kylie Jenner
Total Followers: 391 million followers
Instagram: @kyliejenner
TikTok: @kyliejenner
X (Twitter): @KylieJenner
Kylie is an American influencer and reality TV star with a strong social media presence. She has had lucrative brand collaborations with Adidas, Calvin Klein, Puma, Pepsi, etc. She is also the founder of Kylie Cosmetics, has an engagement rate of 0.38%, and earns an average of $2.3 million per post.
5. Dwayne Johnson
Total Followers: 391 million followers
Instagram: @therock
TikTok: @therock
X (Twitter): @TheRock
Dwayne Johnson, best known by the nickname ‘The Rock’, became popular as a pro wrestler on WWE before transitioning to acting, making him a long-standing pop culture icon. He has promoted several brands, including Apple, Ford, Under Armour, and Teremana. The Rock makes an average of $2.3 million per sponsored post on social media platforms and has an engagement rate of 0.10%.
6. Ariana Grande
Total Followers: 372 million followers
Instagram: @arianagrande
TikTok: @arianagrande
Ariana Grande is an American pop singer and actress. She has partnered with high-profile brands such as Apple, Coach, Givenchy, Guess, Lipsy, MAC, Starbucks, Reebok, r.e.m.beauty, and T-Mobile. Ariana’s 0.56% engagement rate earns her approximately $2.2 million per sponsored post.
7. Kim Kardashian
Total Followers: 353 million followers
Instagram: @kimkardashian
TikTok: @kimkardashian
X (Twitter): @KimKardashian
Kim Kardashian is an entrepreneur, model, and reality TV star who has been a brand ambassador for renowned companies such as Balenciaga, Skims, KKW Fragrance, Shoedazzle, and many more. She reportedly earns around $2.1 million per post and has an average engagement rate of 0.28%.
8. Beyonce
Total Followers: 308 million followers
Instagram: @beyonce
TikTok: @beyonce
X (Twitter): @Beyonce
Beyoncé is a global music icon, performer, and entrepreneur who has successfully built brands like Ivy Park, Parkwood Entertainment, etc. She has collaborated with and endorsed major global brands such as Adidas (Ivy Park), Tiffany & Co., Pepsi, L’Oréal, H&M, and Balmain. She maintains an average engagement rate of 0.2–0.3% and earns around $1.8–$2 million per sponsored post.
9. Khloé Kardashian
Total Followers: 300 million followers
Instagram: @khloekardashian
TikTok: @khloekardashian
X (Twitter): @khloekardashian
Khloé Kardashian is a media personality, entrepreneur, and reality TV figure with tens of millions of followers. She is the co-founder of Good American, a size-inclusive denim and apparel brand, and has endorsed brands like Fabletics, Nurtec ODT, Dose & Co, FabFitFun, Beats, etc. Her average engagement rate is 0.35–0.45%, and she earns around $1.5–$1.8 million per sponsored post.
10. Justin Bieber
Total Followers: 292 million followers
Instagram: @justinbieber
TikTok: @justinbieber
X (Twitter): @justinbieber
Justin is a Canadian singer who has been an ambassador for various top brands such as Adidas, Calvin Klein, T-Mobile, and many others. He earns up to $1.7 million per sponsored post and has an engagement rate of around 0.36%.
Top 5 Instagram Beauty Influencers
11. Rihanna
Instagram: @badgalriri
Brand collaborations: Balmain, Chopard, CoverGirl, Dior, Gucci, Louis Vuitton, Manolo Blahnik, Samsung, Stance, and many others.
Engagement rate: 1.2%
Price per sponsored post: Approximately $1.7–$2 million
Rihanna is a Barbadian singer, a businesswoman, and among the most popular influencers on social media. She has sold over 250 million records worldwide. She has 149 million followers on Instagram and is among the top beauty influencers on social media. This is evidently demonstrated by the success of her brand, Fenty Beauty.
12. Katrina Kaif
Instagram: @katrinakaif
Brand collaborations: Berger Paints, Etihad Airways, Lino Perros, Nykaa, Rado, Reebok, and Xiaomi
Engagement rate: 0.22%
Price per sponsored post: Approximately $1.1–$1.4 million
Katrina is a British actress popular for her Bollywood movies and the founder of Kay Beauty. She has received numerous accolades and has a massive following of 80.3 million on Instagram. Given her viral fame and association with the Indian entertainment industry, she has collaborated with multiple luxury brands over the years.
13. Mari Maria
Instagram: @marimaria
Brand collaborations: e.l.f. Cosmetics and Skincare, Dyson, La Prairie, Nestle NINHO, OX Cosmetics, and Shopee.
Engagement rate: 0.7%
Price per sponsored post: Between $25,000–$40,000
Mari is a Brazilian makeup guru and the founder of Mari Maria Makeup. She has over 21.5 million followers on Instagram and is a powerful social media influence for her millions of followers globally.
14. James Charles
Instagram: @jamescharles
Brand collaborations: Morphe, CoverGirl, James Charles x Morphe
Engagement rate: 0.08%
Price per sponsored post: Between $80,000–$100,000
James Charles is an American beauty influencer, makeup artist, and content creator with 19.8 million followers on Instagram. He rose to fame through bold makeup artistry and viral tutorials on his YouTube channel. James has played a key role in shaping influencer-driven cosmetic marketing on social media.
15. Nikkie de Jager
Instagram: @nikkietutorials
Brand collaborations: Juvia’s Place, Maybelline, Moira Cosmetics, and OFRA Cosmetics.
Engagement rate: 1.9%
Price per sponsored post: Approximately $50,000
Nikkie is a Dutch makeup artist and brand influencer who first gained popularity in 2015 because of her ‘The Power of Makeup’ video on YouTube. She has since gained over 19 million followers on Instagram and founded Nimya, a brand dealing with cosmetics and skincare.
Top 5 Instagram Fashion Influencers
16. Georgina Rodriguez
Instagram: @georginagio
Brand collaborations: Amara Lenses, Guess, and Laverne Perfumes.
Engagement rate: 4.61%
Price per sponsored post: $1.3 million
Georgina is an Argentine-born Spanish model and among the popular influencers, commanding a formidable 57 million followers on Instagram. Many people know her because of her partner, Cristiano Ronaldo.
17. Chiara Ferragni
Instagram: @chiaraferragni
Brand collaborations: Amazon Fashion, Bvlgari, Dior, Pantene, and Pomellato.
Engagement rate: 2.21%
Price per sponsored post: $95,000
Chiara Ferragni is an Italian fashion designer, blogger, content creator, and model with over 29 million followers on Instagram. She launched her personal fashion brand, Chi Siamo, in 2013. She has also collaborated with renowned fashion brands through her blog.
18. Camila Coelho
Instagram: @camilacoelho
Brand collaborations: Dior, Lancôme, Louis Vuitton, L’Oréal Paris, Revolve, Sephora, Valentino, Elaluz
Engagement rate: ~0.35–0.45%
Price per sponsored post: Approximately $50,000–$70,000 per post
Camila Coelho is a Brazilian fashion and beauty influencer with 10.4 million followers on Instagram. She is also the founder of Elaluz and a former Dior makeup artist. Her polished aesthetic, strong audience trust, and premium brand alignment make her a top choice for high-end fashion and beauty collaborations.
19. Aimee Song
Instagram: @aimeesong
Brand collaborations: Dior, Louis Vuitton, Prada, Chloé, H&M, Levi’s, Sephora, Revolve
Engagement rate: 0.30–0.40%
Price per sponsored post: Between $45,000–$65,000
Aimee Song is an American fashion influencer, author, and entrepreneur best known for her long-running fashion blog Song of Style. With 7.1 million loyal fans on Instagram and a decade-plus presence in the influencer industry, Aimee is regarded as one of the original fashion bloggers who successfully transitioned into luxury influencer marketing.
20. Danielle Bernstein
Instagram: @weworewhat
Brand collaborations: Terra Kafe and Patchology.
Engagement rate: 0.23%
Price per sponsored post: Approximately $50,000–$75,000
Danielle is an American fashion designer and founder of the WeWoreWhat brand, which she launched while still in her sophomore year of college. Besides her fashion lines, she has partnered with many brands. She is among the best influencers in the world with over 3.2 million Instagram followers.
Top 5 Instagram Tech Influencers
21. Gaurav Chaudhary
Instagram: @technicalguruji
Brand collaborations: Samsung, Xiaomi, Realme, OnePlus, Oppo, Vivo, Asus, iQOO, Intel, Amazon India
Engagement rate: ~0.6–0.9%
Cost per sponsored post: ₹20–30 lakh per post (approximately $25,000–$36,000)
Gaurav Chaudhary, popularly known as Technical Guruji, is one of India’s most influential tech creators with 6 million followers. He also runs a popular YouTube channel where he simplifies smartphones, gadgets, and consumer electronics for a mass audience in Hindi and English.
22. Marques Brownlee
Instagram: @mkbhd
Brand collaborations: Google, Samsung, Apple (product features), Sony, Tesla, Microsoft, OnePlus, AT&T, Qualcomm
Engagement rate: 0.8–1.1%
Cost per sponsored post: Approximately $25,000–$40,000
Marques Brownlee, widely known as MKBHD, is one of the most trusted voices in consumer technology. He has 5.1 million followers on Instagram, and he creates clean, no-nonsense reviews of smartphones, laptops, EVs, and emerging tech.
23. Matty McTech
Instagram: @setupspawn
Brand collaborations: Samsung, ASUS ROG, Corsair, Logitech, Razer, LG, MSI, Secretlab, Elgato
Engagement rate: 1.5–2.2%
Cost per sponsored post: Approximately $5,000–$10,000
Matty McTech is a tech creator known for showcasing desk setups, gaming gear, and productivity-driven workspaces. With over 3.3 million followers on Instagram, he shares practical, visually appealing gear recommendations tailored for gamers, content creators, and the modern remote-work ecosystem.
24. Mark Rober
Instagram: @markrober
Brand collaborations: Google, CrunchLabs, Discovery, National Geographic, LEGO, etc.
Engagement rate: 1.2–1.6%
Cost per sponsored post: Between $30,000–$50,000
Mark Rober is a former NASA engineer turned science communicator who creates content around engineering, physics, and problem-solving. He has 2.9 million followers on Instagram and is best known for turning complex STEM topics into fun, visual stories.
25. Lewis Hilsenteger
Instagram: @lewishilsenteger
Brand collaborations: Apple, Samsung, Google, Sony, Dell, ASUS, OnePlus, Xiaomi, LG, Microsoft, etc.
Engagement rate: 0.6–0.9%
Cost per sponsored post: Between $15,000–$25,000
Lewis Hilsenteger is a Canadian creator, tech influencer, and the founder of Unbox Therapy, one of the most recognized tech review brands in the world. He has 2.8 million followers on Instagram and is best known for unboxing and reviewing smartphones, gadgets, and consumer electronics.
Top 5 Instagram Travel Influencers
26. Chris Burkard
Instagram: @chrisburkard
Brand collaborations: KOFI gallery, 66 North, Braud & Co, and Hafnartorg.
Engagement rate: ~1.0–1.3%
Price per sponsored post: $25,000–$45,000
Chris is an American photographer and artist who focuses on capturing humanizing moments. He is an accomplished travel influencer with about 4 million followers on Instagram.
27. The Bucket List Family (Gee Family)
Instagram: @thebucketlistfamily
Brand collaborations: Disney and Lindblad Expeditions.
Engagement rate: ~1.2–1.4%
Price per sponsored post: $18,000–$30,000
The Bucket List is an American family of travel journalists and influencers travelling across different countries to explore their hobbies. The family consists of Garrett (dad), Jessica (mum), Dorothy (daughter), Manilla (son), and Calihan (son), and has close to 3 million Instagram followers.
28. Murad Osmann
Instagram: @muradosmann
Brand collaborations: Bambu Indah, Binance, Bulgari Hotels & Resorts, and Accor Live Limitless.
Engagement rate: ~1.8–2.1%
Price per sponsored post: $15,000–$25,000
Murad is a Russian photographer and travel influencer based in Moscow. He and his wife, Nataly Osmann, went viral in 2012 when Murad posted his ‘Follow Me To’ series on Instagram. He has since gained over 3 million followers and is considered to be one of the top travel influencers.
29. Lauren Bullen
Instagram: @gypsea_lust
Brand collaborations: Bali Arts District and NANUKU house.
Engagement rate: ~0.6–0.8%
Price per sponsored post: $10,000–$18,000
Lauren is an Australian travel influencer and blogger based in Bali, Indonesia. She became popular through her fashion, lifestyle, and travel content and has gained over 2 million followers. She is also the co-founder of Tone Studio, a photo and video editing app.
30. Alex Strohl
Instagram: @alexstrohl
Brand collaborations: Canon, Sony, Adobe, Apple, National Geographic
Engagement rate: ~1.0–1.4%
Cost per sponsored post: ~$15,000–$25,000
Alex Strohl is a travel and lifestyle photographer best known for his cinematic landscapes, outdoor adventures, and minimalist visual storytelling. He has 1.9 million followers on Instagram with whom he shares his travel journeys.
Top 5 TikTok Beauty Influencers
31. Addison Rae
TikTok: @addisonre
Brand collaborations: American Eagle, Hollister, ILIA Beauty, L’Oreal, Nerds Candy, and Reebok.
5.3 billion Likes
Addison Rae is an American singer, actress, and dancer who became popular after sharing videos on TikTok. She has since grown her account to 88.3 million followers, making her a prominent figure and contributing to her numerous partnerships with top brands.
32. James Charles
TikTok: @jamescharles
Brand collaborations: CoverGirl, Morphe, and Painted.co
1.6 billion Likes
James Charles is an American beauty influencer and makeup artist who rose to fame by sharing makeup tutorials through her YouTube videos. He has since become more popular on TikTok, where he has gained 40.7 million followers.
33. Dixie D’Amelio
TikTok: @dixiedamelio
Brand collaborations: Burberry, Dunkin Donuts, Morphe, Prada, Puma, and Valentino Beauty.
3.3 billion Likes
Dixie is an American singer and a social media star popular for her videos on TikTok, where she amassed 54.3 million followers. She is also Charli D’Amelio’s elder sister.
34. Mirta Miler
TikTok: @mimiermakeup
Brand collaborations: Anastasia Beverly Hills, Freck Beauty, L’Oreal, Nivea, Sheglam, and Too Faced Cosmetics.
1.3 billion Likes
Miler is a Croatian beauty content creator with 18.7 million followers. She accidentally went viral in 2019 just by sharing her hobby. She now uses different social media platforms to share her makeup tutorials.
35. Mikayla Nogueira
TikTok: @mikaylanogueira
Brand collaborations: L’Oréal, e.l.f. Cosmetics, Maybelline, Charlotte Tilbury, Glow Recipe, Rare Beauty
1.9 billion Likes
Mikayla Nogueira is an American beauty influencer and makeup artist who has 17.4 million TikTok followers. She is known for her honest product reviews, bold makeup looks, and unfiltered personality.
Top 5 TikTok Fitness Influencers
36. Demi Bagby
TikTok: @demibagby
Brand collaborations: 1st Phorm, Black Rifle, Bodybuilding.com, Gymshark, NutraBolt, Rogue, and Women’s Best.
316M Likes
Demi Bagby is an American bodybuilder and CrossFit athlete with over 14.1 million followers on TikTok. Her content emphasizes discipline, resilience, and mental health through movement, and her athletic feats make her a darling to fitness buffs and top brands worldwide.
37. Vanessa Alvarez
TikTok: @vanessakate_
Brand collaborations: Gymshark, Women’s Best, Alani Nu, Bang Energy
327M+ Likes
Vanessa Alvarez is among the Gen Z influencers known for her strength-training routines, gym-focused lifestyle content, and motivational fitness videos. With 13.2million followers on TikTok, she strongly appeals to young fitness enthusiasts.
38. Antonie Lokhorst
TikTok: @antoinelokhorst
Brand collaborations: Gymshark, MyProtein, Women’s Best, fitness and athleisure brands
78.5M Likes
Antonie Lokhorst is a Dutch fitness influencer and callisthenics athlete best known for his aesthetic physique, high-intensity workouts, and bodyweight training content. With 4 million followers on TikTok, he shares gym routines, transformation clips, and strength-focused videos.
39. The Fitness Marshall (Caleb Marshall)
TikTok: @thefitnessmarshall
Brand collaborations: ActiveBooty
183.6M Likes
Caleb Marshall is an American fitness sensation with 3.8 million followers on TikTok. Marshall is popular amongst younger audiences for his workout style that incorporates a lot of fun and dancing.
40. Jennifer Selter
TikTok: @jenselter
Brand collaborations: BlendJet, Lululemon, New Balance, and Nike.
26.9M Likes
Jen Selter is an American fitness influencer who began this journey in high school while working for a local gym. She has grown into an internet sensation and is today among the top 10 social media influencers in the world of fitness. She has 2.3 million followers on TikTok.
@jenselter -You need to try this Raspberry Dark Chocolate Tart Crust: @BlendJet * 1 ripe banana 🍌 * 1 cup of oats 🌾 * Add 1 tbsp of coconut oil 🥥 * 1/8 cup of pure maple syrup or honey 🍯 * 1/4 cup of creamy peanut butter 🥜 Press the mix into your mold and then let it bake at 350°F for about 12-15 minutes. Next Layer: * Crush some raspberries Final Layer: * Melt some rich dark chocolate and drizzle it on top * Throw in the fridge for 20-30 mins Your taste buds are in for a treat!!! #healthyrecipe #dessert #valentinesday ♬ SABOR A MI (Versión Piano) – Alexis González
Top 5 TikTok Food Influencers
41. Gordon Ramsay
TikTok: @gordonramsayofficial
Brand collaborations: HexClad Cookware, MasterClass, Burger King, Amazon Fresh, Royal Caribbean, Tefal, etc
724.9 million Likes
Gordon Ramsay is a world-renowned celebrity chef, restaurateur, and television personality who has successfully reinvented himself as a TikTok food influencer. On TikTok, he has 41 million followers and is best known for reacting to viral cooking videos.
42. Abir El Saghir
TikTok: @abir.sag
Brand collaborations: Bosch Home Appliances, Tefal, Honor Arabia, Samsung, LG, etc
504 Million Likes
Abir El Saghir is a food creator and chef best known for her cinematic, large-scale cooking videos that showcase traditional Middle Eastern and global dishes. With 30.9 million followers on TikTok, her content stands out for its grand presentation, storytelling, and visually immersive style.
Abir El Saghir’s brand partnership with IFA Berlin for live cooking, meet & greet
43. Nick DiGiovanni
TikTok: @nick.digiovanni
Brand collaborations: Chipotle, Amazon Fresh, HexClad Cookware, Walmart, Oreo, Gordon Ramsay–led collaborations
407.6 million Likes
Nick DiGiovanni is a professional chef, content creator, and former MasterChef US finalist. He has 13.5 million TikTok followers and is among the most influential food personalities on TikTok. His ability to simplify cooking while keeping it exciting makes him a favorite among food enthusiasts.
@nick.digiovanni Squid Game Dalgona Candy Challenge I challenged Player 456 (aka Lee Jung-jae) to a dalgona candy challenge and…it didn’t end well. Comment below if you think you could win! Go watch the final season of @Squid Game Netflix ♬ original sound – nick.digiovanni
44. Emily Mariko
TikTok: @emilymariko
Brand collaborations: Green Chef and Gimaguas.
835 million Likes
Emily Mariko is an American social media influencer who gained popularity for her cooking TikToks in 2021. Her expertise and enthusiasm when preparing dishes, especially rice and salmon, have earned her 12.3 million followers and numerous collaborations.
45. Nana Joe
TikTok: @nanajoe19
Brand collaborations: Blue Bottle Coffee and Lala Foods.
373.5 million Likes
Nana Joe is a Mexican TikTok foodie and influencer with 6.8 million followers. She mostly posts videos about packing her daily lunchbox, earning her a loyal fanbase.
Alt Text: A video showing Nana Joe’s partnership with Lala Foods
Top 5 TikTok Lifestyle Influencers
46. Khaby Lame
TikTok: @khaby.lame
Brand collaborations: Binance, Hugo Boss, Pepsi, Middle East bank QNB, and Samsung.
2.6 billion Likes
Khaby Lame is an Italian lifestyle influencer famous for his videos in which he silently gives ‘life hacks’ to people who complicate simple processes. He is also the most followed TikTok personality, with around 160.8 million followers!
47. Zach King
TikTok: @zachking
Brand collaborations: Amazon, Apple, CAPEX.com, Coca-Cola, Disney, Nike, and Pepsi.
1.2 billion Likes
Zach King is an American content creator who rose to fame because of his ‘magic vines’ videos that are edited to look like he is performing magic. His influence has massively spiralled, with him gaining over 84.3 million followers on TikTok!
48. Avani Gregg
TikTok: @avani
Brand collaborations: Morphe, NYX Cosmetics, Savage X Fenty, Shein, Givenchy, Skechers
3.2 billion Likes
Avani Gregg is an American lifestyle and beauty influencer who rose to fame on TikTok through her expressive makeup looks, trend-led videos, and highly relatable personality. She started out with creative face-paint and transformation content, and today she has over 41 million followers on TikTok.
49. Bretman Rock
TikTok: @bretmanrock
Brand collaborations: Amazon, Cecred, and YSL Beauty.
762.9 million Likes
Bretman is a Filipino-American social media influencer with 19.1 million TikTok followers. He first went viral on YouTube in 2015 and is known for sharing humorous perspectives on life and makeup tutorials.
50. Kaeli Mae
TikTok: @kaelimaee
Brand collaborations: Nathan James, O-Cedar, Too Faced Cosmetics, and Swiffer.
695.5 million Likes
Kaeli is an American TikTok influencer who shares beauty, fashion, shopping, and lifestyle content. She quit her job as a barista at Starbucks in 2022 to become a full time creator and has now garnered billions of views from her fanbase of 14 million followers.
How We Shortlisted These Influencers
There are numerous influencers on social media platforms currently, and it might be difficult for you to choose the right person for your brand. But there are three things that you must always look at: audience demographics, influencers’ posting rates, and the genre they represent.
We focused on all three of them while shortlisting these influencers. We also thoroughly scanned their profiles to ensure the facts mentioned here are accurate. This should make it easier for you when looking for top social media influencers.
Here is how you can start working with social media influencers, after connecting with them over Instagram or TikTok:
- Nurture a good working relationship with the influencers.
- Set clear guidelines on how you want the campaign to run.
- Inform the influencers about your campaign expectations.
- Provide any relevant information about your brand.
- Be available for consultation and always give feedback.
Following these tips can help you create an impactful influencer partnership for your brand.
Summing Up
Social media influencer marketing is the current trend in the marketing industry. That is why many companies strive to get a hold of some of the top social media influencers, like the ones discussed in this blog, to endorse their products.
But you can’t just dive in without a strategy – you must comprehend how to find the right influencers for your brand and work with them to market your product.