Do you know the size of each TikTok image ? With explosive growth in its user base, TikTok has become a breeding ground for businesses and content creators hungry for growth and notoriety.
But to guarantee the success of your content, it is essential to respect the technical rules to guarantee the quality of your images and videos on TikTok. In this article, we'll guide you through all of TikTok image dimensions, providing valuable information for creating visually appealing and impactful content.
The importance of visuals on TikTok
TikTok is now an essential network for content creators and brands. To maximize the organic reach of your publications, it is essential to take care of your visuals. Whether for your videos, your cover photo or your stories, the quality and format of images play a central role in engaging your audience. By respecting the size of each TikTok image, you guarantee the optimal resolution of your content for the feed as well as your profile page.
The different TikTok image formats
Profile picture
Even though the minimum size required for a profile photo on TikTok is 20×20 pixels, it is recommended to upload a larger photo in order to obtain better image quality on the platform. A 100×100 pixel photo is ideal for your profile.
As for the Pinterest profile photo sizethe ratio is naturally 1:1.
Video, story and Ads
The most suitable and optimized format for TikTok is the vertical portrait format (9:16). It allows total immersion of the viewer, because it occupies the entire screen in portrait mode. The recommended resolution for this format is 1080 x 1920 pixels.
Although TikTok is primarily known for its short videos, the Story format is also used to create longer videos of up to 60 seconds. This format gives a more aesthetically pleasing look and is especially useful for tutorials or multi-part stories.
Read also: 6 TikTok ideas to create buzzworthy videos
Our infographic of each TikTok image size
Our other tips for optimizing your visuals on TikTok
To maximize the impact of your visuals on TikTok, it is essential to follow certain best practices that guarantee a professional appearance and maximum engagement.
The importance of file size
If you import files that are too large, you risk seeing them be compressed automatically, resulting in a loss of quality of your images and videos. By combining these elements (respect for image ratios, file optimization and weight control), you create harmonious and attractive visuals, thus strengthening the visibility of your page and the effectiveness of your strategy on all networks.
Add clear and readable text to your visuals
Text integrated into your visuals is a powerful tool for conveying a message quickly. For TikTok, readability on mobile is essential: choose clear fonts and sufficient contrast with the background. The good image ratio and vertical format allow the text to be placed without it being cropped on the feed or the page. An optimized file with a light weight and PNG format for your images containing text ensures a sharp and professional rendering, which increases organic engagement on your networks.
Maintain visual uniformity across all networks
First of all, ensure the uniformity of your content: a consistent graphic charter on all your networks, such as on Instagram, allows your audience to immediately recognize your publications in the feed or on your page.
Files must be optimized in weight and format to ensure maximum quality on all networks. This visual consistency improves organic engagement and memorability of your brand among your audience.
Use PNG images for maximum quality
The PNG format is ideal for your visuals and images containing logos, text or complex graphic elements. Unlike JPEG, PNG retains colors and details without loss of quality, even after compression. By using PNG files with controlled weight, your images remain sharp and attractive on the TikTok feed and on Instagram. This guarantees maximum rendering and reinforces the impact of your page and your publications on all networks.
TikTok image size: What to remember
Profile picture:
– Recommended size: 100×100 pixels (1:1 ratio)
– Format: PNG or JPEG
– Tip: favor a large visual for better quality
Videos and Stories:
– Vertical format (9:16), resolution 1080 x 1920 pixels
– File size: < 287.6 MB for smooth reading
– Add text and visual elements to maximize engagement
Cover images / thumbnails:
– Recommended resolution: 1080 x 1920 pixels
– Format: PNG for sharp colors
– Direct impact on organic click-through rate and first impression on the page
As a general rule, it is important to respect the image ratios so that your visuals are not cropped on the feed, while optimizing the file and its weight to ensure professional rendering and maximum engagement.
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