That Is it happening at the competitor ? What novelty is published on its website? When does it change its offers? Knowing these elements remains the best way to stay in the race, or even keep a step ahead of your competitors. However, it is impossible to go manually to each website!
Fortunately, there are tools to keep competition in the eye and receive automatic notifications for each change …
These tools can also alert you in the event of an on -board effect following a modification on your site.
SKEN.io : detect any change of a web page
As the previous tool, Sken.io You notify you by email as soon as a change comes on the site of a competitor. For more precise monitoring, select only a specific part on a page: prices, special offer insert, product list, etc.
In addition, Sken.io allows you to define regular intervals of day before. In order not to be drowned in the alerts, choose to receive a weekly email.
Do you prefer to monitor changes from your smartphone? Sken.io has a mobile application that sends you push notifications.
It also offers the most attractive rates from € 3/month.
Read too :: How to create a pre-launch page to announce your new features?
Pagescreen
With Pagescreensurveillance is constant. No risk of missing a significant modification!
Here you receive real -time alerts on the changes made. An offer changes, a price that evolves, a new product arrives and even the evolution in the Google ranking, you are aware immediately. The objective? Allow you to react as quickly as possible.
Very visual, the tool makes screenshots of the changes. You can concretely visualize the changes and record them for a later analysis.
Follow that page
As its name suggests, Follow thatx page Hit the modifications of the web pages and notify you during a change. Simply enter the URL address of the page, the tool will then send daily alerts, in the event of a change. You can filter your surveillance by choosing to ignore certain changes.
Its little extra: the tool also gives you your Google ranking, as well as that of your competitors. Perfect for comparing SEO performance!
In addition to being a competitive monitoring tool, follow that page allows you to monitor your own website. In case of piracyfor example, you will be immediately notified to take adequate measures.
Trackly
Simple and efficient, Trackly Alert you at the slightest change to competing sites. Its technology allows you to scan thousands of pages every hour, to send you an email in the event of a modification. Choose the pages concerned, as well as the specific elements to monitor.
Changtower
Changtower is one of the most complete monitoring tools. It brings together all the characteristics of other platforms with, as a bonus, the creation of detailed reports on modifications (date, time and specific developments).
The tool makes screenshots of the supervised page, text content and even source code, if it is modified. As with Sken.io, you can select a pages to monitor, as well as content with keywords, sentences or images. Finally, you choose the frequency and date of receipt of alert emails.
You can use the tool for free to follow up to 6 daily changes. To have more regular alerts, it will be necessary to opt for the paid version of the tool.
Fluxguard: follow up to 3 sites for free
Based in the cloud, Fluxguard Go beyond monitoring web pages. He also analyzes HTML codes, documents (PDF and Word), as well as dynamic content. Whenever an element of these content is changed, you receive a real -time notification.
If you want to monitor many URLs, you will have to go through a paid plan, but know that you can use the free tool for 3 sites.
In a world where competition is tough, analyzing the evolution of companies similar to yours is essential. With these 6 tools, you will receive the changes on their site, to immediately adapt your marketing, commercial and SEO strategies.
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