The Instagram social network allows brands to obtain a commitment rate ten times higher than on any other platform! Analyzing the statistics of your Instagram publications is essential to understand how to perform. So, even if the number of interactions seems high to you, tell yourself that it can always be better.
To get better performance, we recommend that youregularly analyze your account. You will know the preferences of your community, your commitment rate, the evolution of your followers, to identify good and bad practices.
To help you in this analysis, discover the best analysis tools for your free and paid Instagram statistics, to measure the performance of your publications.
Meta Business Suite (free)
If you want to sponsor your publications on Instagram to receive a new audience or to increase the number of subscribers in your account, you will use the Meta advertising tool, common to Facebook and Instagram.
Never mind How much is Instagram advertising That you will launch, it is important to follow your performance! Thanks to Meta Business Suite, you can follow the campaign performance: impressions, clicks, conversions, everything is measurable. Compare the performance of your advertisements to improve them over the weeks and make your community grow.
Instagram Insights (free)
Instagram Insights is the analytical tool integrated into the social network. It is reserved for users with a business account. Know that if you have not yet opted for a professional account, it's fast and free:
- Go to the “Parameters” wheel at the top right
- Then click on “Go to the professional profile”
- Then proceed step by step to transform your profile into a professional account
When it is done, you see 4 bars appear next to your settings. These are your statistics.
Instagram Insights allow you to know your number of subscribers, obtain demographic data about them (age, city, countries, etc.), your weekly growth rate, your scope …
The tool also presents the time slots during which your subscribers are connected to the platform, which helps you optimize your publication hours.
Thanks to the “Top Posts” tab, you visualize the publications that have obtained the most interactions over the last 7 or 30 days. This allows you to know the type of post that your followers prefer, to adapt your editorial line.
Socialblade (free)
The tool Socialblade offers a series of statistics on the number of subscribers per account, the number of profiles followed, etc. His strong point? It analyzes your account as well as that of competitors. You just have to enter an Instagram nickname to benefit from your statistics.
The tool provides the daily or monthly average of the number of content published by a user, the average number of sharing, monitoring of the growth rate of the community, etc.
In addition, Socialblade has an interesting option: forecasting profile evolution according to previous performance.
Monitoring of Instagram statistics with Social Sprout (payable)
Social sprout Allows business companies and creators to easily follow the performance of their Instagram account thanks to intuitive dashboards. These tools offer an overview of key indicators such as engagement, scope, click rate and subscribers' growth.
In addition to data analysis, SPROUT Social offers content management features, such as planning and automatic publication of Instagram posts. This makes it possible to maintain a regular presence without having to publish manually every day.
The platform also incorporates an intelligent reception box to centralize all messages and comments, facilitating customer relations management on Instagram as well as on other social networks such as Facebook, Linkedin or X (formerly Twitter).
Hootsuite (payable)
Hoots is a versatile tool that allows you to manage several social networks, including Instagram, from a single interface. It offers reports on scope, commitment, subscribers and makes it possible to view the evolution of performance over time.
The platform also incorporates advanced planning features that facilitate publications programming. It is ideal for teams who wish to collaborate and automate the management of their social networks.
Iconosquare (payable)
Iconosquare is a specialized analysis tool for Instagram and Facebook. It provides precise statistics on commitment, scope, impressions, as well as the performance of publications and stories.
It offers personalized reports, comparative analyzes with competitors and monitoring the growth of subscribers. These data make it possible to refine the content strategies according to the results measured.
How to choose the right Instagram statistical tools?
Ask yourself the question of the importance of Instagram in your strategy and the additional needs you have. If you want a complete tool, both to implement your Media social strategy and measure its impact, opt for a tool like Social Sprout.
If you are just looking for statistics, use free analysis tools integrated into the meta suite and online free online tools.
You can choose a single tool, but also combine several to best analyze your Instagram account.
It's up to you to see according to your needs! The main thing is to draw the right conclusions to improve your performance.
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