Making yourself known on the Internet today is a major challenge for all companies seeking to increase their visibility.

Between fierce competition, the multiplicity of platforms and constantly evolving algorithms, gaining visibility requires a clear and sustainable strategy.

Whether you are an entrepreneur, content creator or freelancer, here are 16 concrete and modern levers to improve the visibility of your business on the Internet and build solid notoriety.

Optimize your natural referencing (SEO)

Natural referencing remains the basis of lasting visibility. Appearing in the first Google results is a guarantee of credibility and qualified organic traffic.

Our tips for improving your SEO:

  • Work on your keywords (e.g.: business visibility, digital communication, marketing strategy).
  • Take care of your titles (Hn tags) and your metadescriptions.
  • Write in-depth articles (over 1,000 words) that respond to specific research.
  • Improve your site's speed and mobile user experience.
  • Use tools like Semrush, Ahrefs, Yoast SEO or Google Search Console.

SEO takes time, but it is the most cost-effective channel in the long term for increasing a business's visibility on the Internet.

Harness the power of social media

Social networks are essential to strengthen your notoriety and engage with your audience.
But there's no need to be everywhere: focus on the platforms where your customers are actually located.

Examples:

  • LinkedIn : share your successes, comment on publications in your sector, give free and concrete advice. The algorithm values ​​expertise and regularity.
  • Instagram : show behind the scenes of your company, your projects, your teams.
  • TikTok : create educational or inspiring videos about your field.
  • YouTube : publish tutorials or customer testimonials.
  • X (Twitter) : share your intelligence and interact with players in your niche.

Tip for freelancers : Don’t just look for virality — aim for relevance and added value. This is how you will gain customers more than by piling up views and likes.

Publish to aggregation and curation platforms

In addition to your site, distribute your content on platforms with high visibility:

  • Medium, Substack or LinkedIn Articles to republish your articles.
  • Reddit, Quora, Hacker News or specialized Facebook and Discord groups to share your expertise.

Integrate contextual links to your site to capture qualified traffic without falling into spam. Be careful, however, not to go too head-on. Reddit users, for example, don't like overly commercial approaches. You have to show your credentials.

Develop strategic partnerships

Collaborations are a powerful lever for increasing the visibility of a company.

Partnership ideas:

  • Guest posts on influential blogs.
  • Visibility exchanges on networks (Instagram live, podcast, webinar).
  • Co-creation of content with complementary brands.

Example of a successful partnership: an SEO agency and a freelance graphic designer can co-host a webinar “How to improve the visibility of your business online through design and SEO”.

Cite your sources and build your credibility

Citing your sources demonstrates transparency and professionalism. On the SEO side, citing your sources allows search engines to ensure the relevance of the content you share.

Mention the experts or studies that inspire your articles, and tag them on LinkedIn or X. This attracts their attention and shows that you are part of an ecosystem of serious players.

You thus gain both credibility, but also visibility.

Stay at the forefront of new technologies

A visible brand is a modern brand.

Integrate new technological trends: generative AI, marketing automation, intelligent newsletters.

Adopt new forms of content: vertical videos, podcasts, carousels, interactive stories.

Test tools like Notion, Zapier, ChatGPT, Canva or Descript to become more efficient.

A company perceived as innovative more naturally attracts attention and trust.

Stay humble and value your community

Your visibility relies on your readers, your subscribers, your customers.

Thank them, respond to their comments, highlight them in your publications. Humility and gratitude are powerful catalysts for fame.

The goal is not to be “the king of the web”, but to build a loyal community.

In this sense, do not hesitate to encourage the creation of a niche audience, rather than trying to reach everyone.

Arm yourself with patience

“Rome was not built in a day”. Online success takes time, consistency and perseverance.

Keep publishing, testing, adjusting — even when results are slow. Statistics fluctuate, but consistency always pays off in the end.

Be careful, it is also important to follow the right KPIs. Don't just focus on impressions or engagement. Check, cross-reference the data. A view one day could be a conversion a month later.

Also talk to others to gain visibility

Don’t fall into “I, I, I”. Highlight other players in your sector, recommend their content, share their successes. This shows your openness and enriches your network.

Talking about others to get people talking about yourself is an excellent way to achieve your goals and gain visibility.

On LinkedIn, comment on expert posts with relevant analyses. You will gain visibility naturally. You can also share relevant publications, quote experts in your posts. You will reach their audience if they interact with you.

Participate in other projects

Contributing to other initiatives (open source, associations, podcasts, events) broadens your network and your field of expertise.

This strengthens your legitimacy and introduces you to new audiences.

Listen to your audience

The most visible companies are the ones that listen.

Set up polls, forms or surveys, ask for feedback, create an interactive newsletter.

Example: a coach can survey their community on the topics of their upcoming workshops — and create content based on the results.

Organize engaging competitions and events

A well-thought-out contest attracts new visitors and builds loyalty among your audience. Examples of engaging competitions:

  • Offer a free audit on LinkedIn to those who comment on a post.
  • Organize an Instagram challenge with a unique hashtag.
  • Make a quiz whose answers are on your site (to encourage people to browse it).

Tip: Ask participants to share the contest to amplify the visibility of your business.

Be present on multiple platforms and formats

Diversifying your content is the best way to gain visibility and not be dependent on a single acquisition channel:

  • An article on your site,
  • A YouTube video from this article,
  • A podcast published on Spotify, Deezer and Apple Podcasts,
  • Excerpts suitable for LinkedIn and Instagram.

Example: a podcast episode “How to improve the visibility of your company in 2025” can be transformed into a blog article, into real short stories, then into a LinkedIn infographic.

Multiply formats = multiply points of contact with your audience.

Diversify your communication channels

Don’t limit your promotion to digital. Add your site to your email signature. Talk about it in your meetings, trade shows, events or training courses. Hand out business cards with a QR code leading to your site.

A company's visibility is also built offline.

Help others without expectation

Sincere mutual assistance is one of the most effective strategies for gaining visibility.

On LinkedIn: comment on your network's posts by providing real value (advice, feedback).

In your field: help a colleague stuck with a technical problem, share a useful contact, write a free guide.

People will remember you and recommend you naturally.

Combine natural referencing (SEO) and paid referencing (SEA)

Big brands know it: SEO and SEA do not oppose each other, they complement each other.

  • SEO offers you sustainable and free long-term visibility.
  • SEA (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) allows you to obtain immediate results.

Example of a winning SEO/SEA strategy: a company can launch a Google Ads campaign on a very popular SEO keyword (high volume) where it is already first to capture even more traffic on the query if it is strategic.

Building lasting visibility is key

Increasing the visibility of your business on the Internet is not a matter of luck, but of strategy and consistency.

Keep in mind that the most important thing is regularity. But don't bet all your money on a single acquisition channel. An algorithm change, a hacked account or a bad surprise could make you disappear overnight.

Stay authentic, create value, listen to your community and test new formats. This is how a solid and lasting reputation is born: one that naturally attracts customers, partners and opportunities.

If you need help improving your visibility, call on a freelance on Codeur.com. Whether for your natural referencing, your social networks or your image, our freelancers will be able to help you gain visibility for your business on the internet or offline.