Marketing Automation brings together all techniques and tools that allow you to automate your marketing tasks, in particular thanks to Email Automation. Thus, regular and tedious tasks are managed automatically.
Emailing Automation allows you to create scenarios to automatically send emails to your prospects or customers. To send these series of emails, you will need an effective tool.
But how Choose the right marketing automation tool Specialized in emailing? Codeur.com offers you its selection of emailing tools that incorporate a very practical self-answer function!
Some tools in this article are sponsored. They include the mention “sponsored”. Discover how Sponsor your tool.
1. Mailchimp: The best Email Automation tool
Very well known emailing solution, Mailchimp Also has a very practical “self-re-light” function. The latter allows you:
- to send thanks emails following the registration to your newsletter,
- to trigger a content scenario after registering for a webinar or downloading a white paper,
- to ship tutorials to a buyer.
The tool invites you to follow the statistics of each campaign in real time.
Read also: 12 alternatives to mailchimp to send your emailings
2. SG Autorepondr: a French automation email tool
SG Autorepondr is a French -speaking solution. This is an asset, because the majority of emailing solutions are in English … so if you have little control this language, this tool is made for you!
This French software allows you to organize marketing automation campaigns by email, SMS, postal mail or voicemail.
Each campaign is personalized, in order to convert your prospects or retain customers, according to your goals.
It is a Alternative to Mailchimp Interesting to automate your email campaigns.
3. ActiveCampaign
ActiveCampaign is a platform that allows you to manage all marketing tasks automatically. Thanks to this solution, it is possible to send personalized emails depending on the current offers or during the birthday of the customers.
Among the other functions, we also find the automation of campaigns following theRegistration for an event or for downloading a white paper.
The interface is very intuitive and you can easily configure, modify or delete your automatic scenarios.
Read too :: Email Marketing Automation: 7 errors not to be made
4. Aweber
Aweber is one of the oldest marketing automation solutions. This decline that we can have on the tool is an asset of size, because we can see that the company has been able to renew itself and develop its solution so that it is suitable for as many people as possible.
This self-repairman will perfectly suit small and medium-sized enterprises that want to automate thanks of thanks, prospecting emails and those intended for loyalty.
Note thatAweber Has a mobile application that allows you to follow your campaigns from anywhere.
5. Kit
Kit is a program that allows large -scale email management. You will be able to configure large -scale marketing automation campaigns and increase your chances of conversion.
The tool offers you the possibility of effectively segment your database. Thus, customers and prospects only receive emails that concern them and therefore interest them. The feedback is optimized! Once again saving time is one of the major advantages of this solution.
Several formulas and prices exist, they depend on the number of contacts to be processed.
6. DRIP
Very complete, the DRIP software has the ability to properly segment your customers and prospects, in order to offer high quality follow -up.
The tool allows you to send very targeted emails according to the profile of contacts, their purchases or their habits on your website.
Marketing campaigns sent all of automated follow -up. Companies, such as self -employed, are more effective.
7. Getrespons
Thanks to Get Responseit is possible to create striking, original and design emailing, which will appear perfectly on all communication media. The customer journey, from your emails, is then facilitated by this optimal display.
In addition, this tool allows you to create destination pages intended to convert your prospects.
Read too :: Up-Selling: 4 email ideas to boost your sales
8. Automizy
Automizy is a marketing email platform specially designed to increase your opening rates. There is for example a tool which, thanks to artificial intelligence, makes it possible to predict the effectiveness of the object of your email.
There are also features like:
- the dismissal of unopened emails,
- A/B testing
- and automation of emails that can be segmented.
The use of Automizy allows you to keep the customization of your messages despite the automation. The tool is very visual which makes it easy to handle.
9. Sendinblue
It is a very complete French tool which also presents the advantage of being entirely in French and having fairly present customer support.
Send in Blue offers many features such as sending SMS, classic emailing, but also more specific emails accompanying the customer journey as soon as the account is created, when monitoring orders or reset passwords.
10. Omnisend
Omnism Specialized for e-commerce and its objective is to convert a subscriber to a buyer.
The tool is only in English, but offers many features.
You can, for example, configure different emailing workflows for a given action, your welcome emails can therefore adapt to the way the user has registered.
Read too :: Emailing: Text or HTML version? How to choose?
Create your automation emails with a freelance
There are many automation email tools that offer self-repairing functionality. It is a basic functionality of emailing tools. It is up to you to determine the one that will suit you according to the other proposed features, its language, its integration into your existing tools.
To go further in your emailing strategy, and Personalize your marketing emailstake a look at our Selection of 72 free email templates.
And to accompany you in installing an automation email strategy, do not hesitate to call on a Freelance webmarketing consultant By depositing your project for free on the freelance Coder.com.