SEO is a perpetual transformation area: LLMS like Chatgpt and Perplexity are in dance and search engines continue to refine their algorithms to offer ever more relevant results to users.
Faced with this evolution, it is essential to understand the elements that influence rankings in order to effectively adapt your strategies. The use of a tool as Thetseo allows you to focus on Ranking factors The most important, maximizing your efforts where they really count.
Are ranking factors still the same in 2025? How canseo help you consolidate your SEO On key factors?
The power of semantic content
Producing relevant and well -structured content is more essential than ever in 2025. Search engines favor pages capable of offering an optimal user experience while responding precisely to the expectations of Internet users.
A recent study on more than 154,000 results highlights the correlations between SEO on-page factors and the position of the content.
Understand and respond to research intention
In 2025, search engines attached particular importance to understanding the intention behind each user query. It is no longer just a question of corresponding to the keywords, but of offering a complete and precise response.
Analysis of Research intentions Allows you to structure content so that it meets the exact needs of users, whether informational, transactional or navigation. Thetseo go further than this simple categorization by proposing a much finer analysis of questions underlying each request:
With this tool, you can effectively target these intentions From the first words of your content, by structuring your texts so that they meet the exact needs of users.
Please note, these intentions should not be used directly as a plan. Rather, they constitute a list of essential checks when validating the article. During rereading, ask yourself: does the content answer clearly and unambiguously to each of the questions identified? To achieve this, it is often necessary to diversify the formats: some questions lend themselves better to a list, others to an explanatory text, a comparative table or even an illustrative diagram.
The importance of keywords and linked entities
The keywords remain relevant to SEO 2025, but their use must be natural and strategic. The inclusion of named entities reinforces the semantic relevance of the content, allowing search engines to better understand the overall context of a subject.
The study carried out by Thotseo shows that semantic optimization is a key factor to reach the first positions. For example, 75 % of the first results have an optimization score greater than 68against only 7 % for the tenth results.
In addition, 50 % of the first results have a semantic optimization score only 10 % lower than that recommended by Thotseo, while the tenth results accuse a difference of 28 points. These data clearly illustrate the importance of structuring content rich in linked entities, aligned with Thotseo recommendations.
With Thotseo, you write better and faster thanks to innovative features. For example, the tool offers an ultra-focus mode which displays only the underused terms to integrate:
You also have a mode of decline that highlights the too frequent terms:
You can also save time on bolding important terms. Thot directly detects the groups of major words for a search engine and the dishes in one click.
It is also possible to copy with one click all the recommended or underused terms to enrich your prompts or adjust your texts. These tools facilitate a precise semantic optimizationaligned with the expectations of search engines.
The role of HN tags
HN tags (H1, H2, H3, etc.) are not only formatting tools: they play a fundamental role in the Content understanding by search engines. A clear and hierarchical structure allows indexing robots to grasp the logic of the content and better interpret its level of depth.
In 2025, Google is still attached to the consistency From this hierarchy: a single H1, followed by a logical chain of H2, H3 … avoids any confusion. The judicious use of these tags also improves the user experience, especially for fast reading on mobile.
Thotseo automatically analyzes the HN structure From your pages and signals the gaps, duplicates or hierarchy errors, helping you produce content that is both well structured and optimized for SEO.
The role of the mesh and backlinks
Build a strategic internal network
An effective internal network plays a key role in navigation and Content understanding by search engines. Thotseo simplifies this task thanks to tools that automatically identify the strategic internal links to be created to improve the structure of your site.
For example, when you write, the tool allows you to identify the ideal pages in a few seconds to make internal links. In addition, the tool is connected to your Google Search Console and suggests the most relevant anchors to use to transmit a maximum of authority on each page.
By integrating Thotseo suggestionsyou optimize not only navigation for users, but also the way search engines interpret the hierarchy and relevance of your pages.
In short, the internal network is not limited to organizing the content: it also transmits authority and relevance to strategic pages, improving both the user experience and the overall performance of the site.
Get quality backlinks
The backlinks of credible and relevant sites remain, in 2025, One of the most powerful signals For classification algorithms. But not all links are created equal. A link from an area recognized in your theme will have much more impact than a multitude of generic or artificial links.
To take no risk, you need favor quality to quantity by targeting partners or sites of which Legitimacy is recognized by Google (High domain authority, real traffic on your theme, clean historical, etc.). Ideally, these links must be placed in a coherent editorial context, on a page itself well positioned, and surrounded by relevant content.
Note that a backlink from a page with high value is all the more relevant if the latter generates traffic and is well positioned on requests related to your theme. To maximize the impact, it is essential to optimize this content with the same attention as that paid to your own pages. In particular, focus on optimizing its title tag.
Maintain a coherent linking strategy
An efficient linking strategy requires a coherent and sustainable approach. This includes not only monitoring existing backlinks, but also detecting broken links and maintaining solid relationships with linking partners. These efforts strengthen reputation online and avoid penalties.
To help you, several French -speaking tools are available, such as Ranxplorer, a 100% Made in France tool which offers verification of indexed areas.
Technical criteria for better classification
Site performance
The loading speed and the Core Web Vitals (such as visual stability and user interaction) are critical indicators for search engines in 2025.
That said, no test today indicates that more speed directly improves the rankings. THE recent Google Leaks and all the documentation from their current trial tends to show that theimpact is indirect : Better performance induce better user behavior, so a better ranking via Navboost.
Mobile adaptability
With the domination of the mobile, Google and other engines use mobile-first indexing to analyze and classify the sites.
This means that the user experience on smartphone is The one that will be taken into account for the rankingswhich makes it essential to optimize reactive designs and suitable content.
On this subject, here is a little checklist offered by Thotseo:
- Is the site perfectly compatible mobile (responsive design, adaptable content)?
- Are there intrusive pop-ups or interstitials that hinder mobile navigation?
- Is the size of the mobile pages optimized for fast loading?
- Are the images used well to enrich the content without slowing it down?
- Are the images compressed and optimized for mobile?
- Are the images automatically resized depending on screen size?
- Are there errors reported in the Search console on mobile display?
- Does the site present mobile user experience problems (slowness, blockages, inconsistencies)?
- Is mobile navigation simple, intuitive and without friction?
- Does the site use well integrated and readable videos on mobile?
- Are pimples and links large enough and spaced enough to be easily clickable?
- There favicon Is it properly displayed in mobile results (SERP)?
- Is there a perfect parity between the mobile and desktop version (same content, metas, technical directives)?
Adapt your SEO strategy to ranking factors in 2025
With scalable ranking factors, SEO success is based on a global approach, mixing quality content, technical optimization, solid links strategies and user signals optimization (clicks, scroll, shares, etc.).
By using advanced tools like those of Thotseo, you can not only follow these trends, but also you position at the top of the search results.