When a company launches on social networks, or wishes to optimize its visibility, a question always arises: when to publish? When is the audience connected?
There are different studies that determine The best hours To publish on Twitter, Facebook, Instagram or Linkedin.
If you can trust it at first, the best is still to adapt to its audience.
The recommended publication schedules network by network
Before launching tests or using tools to refine a strategy, here is an overview of the most effective time slots depending on the platforms. These slots come from different studies and general trends. It is important to recall that these are benchmarks, and that the analysis of its own audience remains essential.
The best publication hours on Facebook
Facebook remains a key network to reach a wide audience, often more mature and faithful.
- Most effective days: Tuesday, Wednesday and Thursday
- Ideal time slots:
- Between 9 a.m. and 11 a.m. In the morning, when users consult their news feed at the start of the day or during a break.
- Around 1 p.m. to 2 p.m.during the lunch break.
To avoid: The publications very early in the morning or late evening, because the commitment is generally lower.
The best publication hours on Instagram
Instagram is a platform focused on aesthetics and rapid commitment. Users frequently connect to it during the day.
- Recommended days: Monday, Wednesday and Thursday
- Timetables to favor:
- 8 a.m. to 9 a.m. : at the start of the day
- 12 p.m. to 2 p.m. : During the lunch break
- 6 p.m. to 8 p.m. : at the end of the day, after work or studies
The best publication hours on Tiktok
Tiktok works on virality logics. There may be significant variations depending on the target audience (generation Z, young adults, etc.).
- Effective days: Tuesday, Thursday and Sunday
- Recommended time slots:
- 6 a.m. to 9 a.m. : to capture attention at the start of the day
- 12 p.m. to 2 p.m. : during breaks
- 7 p.m. to 10 p.m. : period of strong activity in the evening
The best publication hours on YouTube
YouTube is a longer content consumption platform. Users devote more time to it, especially outside working hours.
- Effective days: Thursday, Friday, Saturday and Sunday
- Timetables to favor:
- 12 p.m. to 4 p.m. weekdays
- 6 p.m. to 8 p.m. weekly
- 9 a.m. to 11 a.m. weekend
Videos are often watched. It is therefore advisable to publish several hours before the planned audience peak.
The best publication hours on Snapchat
Snapchat is used mainly by a young audience, with strong activity outside of school or work hours.
- Effective days: Wednesday, Friday and Saturday
- Recommended time slots:
- 7 a.m. to 8 a.m. : before the start of lessons or work
- 12 p.m. to 1 p.m. : at lunchtime
- 8 p.m. to 11 p.m. : privileged moment for exchanges and viewing of stories
How to adapt the publication schedule on social networks to its target?
What you need to know is that it depends above all on your audience. If certain trends emerge, if you have a rather B2B or rather B2C target, it completely changes the situation. Let's see together 3 points to take into account in the choice of the publication schedule on social networks.
1. Know the typical day of his prospects
Before deciding if you have to publish your content in the morning, afternoon, before dinner or at any other time, you must think carefully and determine who your content is for.
Normally, you must know the typical profile of your buyers and, therefore, their typical day. It is essential to know when they connect, on which channels and which terminal.
If your model prospect is a studentthen you can imagine that he connects in the morning in transport (between 7:30 a.m. and 8 a.m.), during his lunch break (12 p.m.-4 p.m.) and after lessons around 5 p.m. During the week, the youngest sometimes remain connected all evening, you can also consider a niche between 8 p.m. and 10 p.m.
If your business is for to adults Who have office hours, your beaches will be different. Those in the morning and south are similar, on the other hand, in the evening, the hours will rather be around 6 p.m. – 7 p.m. Then, adults generally spend time to their families.
As long as you have not studied the typical day of your buyers, you will not be able to know the best hours. So you know what you have to do!
2. Use free tools to find the right schedule to publish on social networks
If you already have an active presence on social networks, tools can analyze your audience and display the connection peaks.
Let's start with the social network n ° 1 in France: Facebook. Its statistical tool allows you to know the days of the week when your subscribers connect, as well as the schedules. A graph allows you to navigate day by day and to view a curve that shows the connection variations. You can optimize your editorial calendar from this information.
To find it, go to the “Statistics” tab, “Publications” section.
There is the same principle for Instagram. If you have a professional account, you will have access to statistics. In the “audience” part, you can know the days and hours of connection of your followers.
Read also: Twitter: 6 analysis tools to optimize your strategy
Regarding LinkedIn, there are no specific tools to find out the recommended publication beaches. However, via the statistical tool, you can know the commitment periods.
By displaying the interaction rates obtained over the last 30 days, you get a graph of this style:
Check each peak: the day and the publication time. You will need to free up a trend that will allow you to optimize your future publications.
3. Use paid tools to publish at the right hours on social networks
If you manage several social networks, you must surely use a specific tool to plan your content, manage your watch, moderate the comments … If this is not the case, we strongly advise you to centralize management so that it is easier for you.
Platforms like Hoots And Buffer are able to detect the hours when your publications generate the most interactions. To this end, they will offer you to automatically plan your publications. What will save you time … and commitment!
Use these different methods to improve your publication hours.
Afterwards, regularly analyze the spinoffs To detect possible changes in the behavior of your users. These can change their habits. In this case, you will be ready to react immediately to keep your engagement rate.